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CARE Pharmacies employs PDX’s Enterprise Pharmacy System

BY Michael Johnsen

LINTHICUM, Md. — CARE Pharmacies last week announced that they have selected PDX’s Enterprise Pharmacy System as the regional drug chain’s pharmacy system of choice. CARE will begin implementation of the new pharmacy platform in October.  
 
“We are excited to partner with PDX. Their innovative pharmacy system provides an advanced, integrated platform needed by our pharmacies," said Michael Wysong, CEO CARE Pharmacies. "EPS will allow CARE Pharmacists to go beyond filling prescriptions and expand their role as healthcare providers while meeting the dynamic and challenging needs of their patients.” 
 
“Care Pharmacies have their ear to the ground, totally connected to their local community’s healthcare needs," said Jeff Farris, CEO PDX. "Our suite of products and services, including our Enterprise Pharmacy System, Electronic Pharmacy Record and our new Care Rx application fit perfectly with their patient-centric focus."
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Dove Men+Care launches ‘Hair to the Throne’ contest

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — In light of a survey that found guys report having as little as one-third of the overall bathroom space for their things, Unilever’s Dove Men+Care Hair has launched the "Hair to the Throne" contest to help men reclaim bathroom space.

The brand is partnering with husband and wife design duo, Mark and Theresa Clement, to dole out more than $30,000 worth of prizes, including a dream bathroom renovation — and the product to stock it — as well as an exclusive consultation with the couple.

"Dove Men+Care Hair understands men are increasingly prioritizing grooming in both their personal and professional life and we want to make sure they carve out dedicated space for these changing needs," said Rob Candelino, VP of brand building, Unilever. "Dove Men+Care has helped evolve the retail environment to include dedicated aisles for men's hair and skin grooming solutions, so it's a natural extension for us to bring that in-home, too. As seasoned experts in home improvement, the Clements offer valued DIY tips, design inspiration and real-life ingenuity to solve some common challenges, which we're proud to bring into homes firsthand."

Consumers can enter for a chance to win the Dove Men+Care Hair "Hair to the Throne" contest from Sept. 29 through Oct. 4. 

The Dove Men+Care Hair Survey was conducted online and administered by Ebiquity between July 22 and Aug. 4 among a total sample of 2,800 U.S. couples ages 30 years to 50 years. Couples are defined as men and women who are married or living together.

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Study: Retailers not optimizing customer data for omnichannel success

BY DSN STAFF

CHICAGO — While numerous retailers have collected years of customer data, only 9% are leveraging the information in a structured, usable way, according to HRC Advisory, a retail advisory firm and unit of Hilco Global. The finding was revealed Monday as part of HRC’s latest retail industry study, which found that outdated organizational structures and processes, non-integrated IT platforms and a lack of a clear roadmap are major barriers preventing customer data in enabling a retailer’s omnichannel efforts.
 
“Retailers are inundated with consumer data and research, but the reality is the vast majority are not able to effectively use it,” said Farla Efros, EVP/COO of HRC Advisory. “Despite the impact of fast moving competitors like Amazon, more digitally savvy consumers and a volatile economy, many retailers are still planning and managing their businesses based on traditional brick and mortar practices. The changing dynamics of today’s retail environment require new approaches to meet the challenges and opportunities presented by today’s consumer, and retailers need to update and integrate their organizations accordingly to avoid the lost sale.”
 
Significant findings of the report include:
 
  • Only 9% of retailers studied are effectively leveraging their vast amounts of customer data in a structured way as part of their merchandise buying and planning processes. 87.2% of retailers in the study plan to focus on more effectively using customer data to grow sales, but only 65.4% are actually in the very early stages of such efforts;
  • Retailers aren’t operationally structured for omnichannel. Most retailers (87.2%) surveyed said they have taken initial steps toward or are planning to initiate an organizational change to better integrate processes across all purchase channels. But for 88.2% of retailers surveyed, e-commerce operations and marketing largely remain separate silos;
  • Inventory isn’t being fulfilled effectively. 84.5% of retailers surveyed (across all sectors) said they are focused now or over the next 12 months on enabling new fulfillment options to avoid the lost sale. However, only 10% of retailers surveyed have the capabilities to effectively fulfill from store, which is a way for them to contain fulfillment and return costs, as well as avoid some markdowns; and
  • Retailers have not found the right balance between online exclusives and product available in all their channels. Less than half (42.5%) of the retailers surveyed said they had or were exploring “online exclusives” beyond color and size extensions to new categories and brands, while 66.2% of retailers are primarily focused on size and color extensions to address the realities of constrained brick and mortar space and slow inventory productivity.
In addition, 78.2% of the retailers surveyed have efforts underway to clean up, organize and integrate various sources of customer data, and 74.3% of the retailers have migrated to the same prices across all stores and channels.
 
However, as many as 45% of retailers are considering varying prices across channels and stores post initial markdown. Less than 15% of retailers have started to make the necessary changes to planning and forecasting processes to reflect the impact of new fulfillment capabilities.
 
“First and foremost, retailers need to recognize there has been a meaningful shift in power toward the consumer, resulting from today’s numerous ways of purchasing and much increased price transparency,” Efros said. “In order to mitigate this shift and maintain market share, retailers need to adequately differentiate on the right combination of unique and/or exclusive products that are valued by the customer, while providing exceptional service and a compelling in-store experience that can’t be matched by newer pure play online competitors.”
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