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Cardinal Health ranks No. 1 in Gartner’s fifth annual Healthcare Supply Chain Top 25

BY Michael Johnsen

STAMFORD, Conn. — Cardinal Health ranked No. 1 in Gartner’s fifth annual Healthcare Supply Chain Top 25 ranking. Not including health systems, the top 10 included McKesson at No. 5, BD (6), Johnson and Johnson (7), Walgreens (8) and CVS Caremark (9). 

The Healthcare Supply Chain ranking identifies organizations leading the way in transforming the healthcare value chain to meet new revenue challenges through enhanced service and lower costs with an increasing focus on improved patient outcomes. 

"The Fifth Annual Healthcare Supply Chain Top 25 ranking is representative of all the main constituents of the healthcare value chain — manufacturers, providers, distributors and retailers," stated Eric O’Daffer, research director at Gartner. "The past couple of years have seen more large distributors and wholesalers investing in global growth markets that expand their scope and importance to the manufacturers. Likewise, retail pharmacies are vertically integrating supply chain while they position themselves as healthcare and wellness providers to their patient-consumers." 

Cardinal Health took the No. 1 spot in the Healthcare Supply Chain Top 25 for the third year in a row with strong peer and analyst recognition for the breadth of the company’s capabilities across distribution and manufacturing. Cardinal brings together an expanding global presence and increasing vertical integration in the form of a manufacturer, medical surgical distributor, international sourcing company, pharmaceutical wholesaler and retail pharmacy. 

"It is clear that the access to and management of data will increase in importance, enabling enhanced, operational supply chain capabilities" O’Daffer said. "It also is clear that supply chain will be at the center of the discussion, bringing together organizational silos no matter where they sit in the supply chain. Organizations that embrace supply chain as an enabler of profitable growth will thrive, and we expect the difference between the ‘haves’ and ‘have nots’ to widen in this area, further increasing the likelihood for consolidation."

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CVS/pharmacy launches promotion to promote flu shots

BY Antoinette Alexander

WOONSOCKET, R.I. — In recognition of this year’s National Influenza Vaccination Week, which runs Dec. 8 to 14, CVS/pharmacy and MinuteClinic are reminding families that it is not too late to get a flu shot, and are offering a 20% off CVS/pharmacy Shopping Pass to those who get their flu shot at either CVS/pharmacy or MinuteClinic this holiday season.

"As people plan their family gatherings during this busy holiday season, we want them to remember that a flu shot will provide them and their loved ones the best protection available from getting sick with the flu," stated Papatya Tankut, VP pharmacy affairs at CVS/pharmacy.  "While flu season is unpredictable, it typically peaks in January or later. In fact, last season’s national flu outbreak occurred right after the holidays so this an ideal time to get vaccinated if you haven’t received your flu shot yet."

More than 7,600 CVS/pharmacy stores and more than 750 MinuteClinic walk-in medical clinics inside select CVS locations provide flu shots every day, including evenings and weekends, no appointment necessary.

Customers will receive a 20% Off CVS/pharmacy Shopping Pass this holiday season when they get a flu shot at CVS or MinuteClinic. The Shopping Pass can be used with CVS/pharmacy’s ExtraCare card to save 20% off non-pharmacy purchases up to $100.

Members of CVS/pharmacy’s ExtraCare Pharmacy & Health Rewards program will receive $5 in ExtraBucks Rewards when they get a flu shot at a CVS/pharmacy by Dec. 31, 2013.

Health insurance plans, including Medicare Part B, typically cover the full cost of a flu shot. CVS/pharmacy and MinuteClinic can directly bill many national and regional health plans that cover all or part of the cost of a flu shot.

In addition to flu shots, CVS pharmacists and MinuteClinic nurse practitioners and physician assistants are available to provide a number of other vaccinations, including pneumonia and whooping cough.

National Influenza Vaccination Week was established by the Centers for Disease Control to annually highlight the importance of continuing influenza vaccination through the holiday season and beyond. The CDC recommends an annual flu shot for everyone ages 6 months and older as the first and most important step in protecting against influenza. A yearly flu shot is recommended because a new formulation of the vaccine is produced every year to protect against the currently circulating influenza viruses. Also, immunity provided by the vaccine declines over time.

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Coca-Cola honored by NASCAR

BY Ryan Chavis

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

“Over the course of our 15-year relationship, Coca-Cola has become one of the most recognized brands in our sport,” Jim O’Connell, NASCAR chief sales officer, said. “Once again, Coca-Cola raised the bar by creating innovative activation and an integrated marketing approach to engage with millions of NASCAR fans, embodying the spirit of the award.”

This year, Coca-Cola released a series of brand spots called “Coca-Cola Racing Family Road Trip,” which featured NASCAR stars Tony Stewart, Danica Patrick, Greg Biffle, Ryan Newman, Denny Hamlin and Joey Logano. The four-part series premiered during the Daytona 500.

“The Coca-Cola partnership with NASCAR is rich in history and passionately multifaceted. We’re honored and humbled to receive this prestigious award from such a valuable partner,” Sharon Byers, senior vice president, sports and entertainment marketing for Coca-Cola North America Group, said. “From our Coca-Cola Racing Family members to decades of supporting local, regional and national activation, together our properties talk to a broad scope of fans. In 2013, the NASCAR partnership extended across 19 tracks, 13 current and alumni drivers, two entitlement races, activation with 36 national retail partners in [more than] 250,000 retail locations, 2.8 million My Coke Rewards entries in NASCAR-themed sweepstakes and nearly 12,000 participants in our Coca-Cola Family Track Walks.”

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