CENTER STORE

Carbonated water sales sparkle

BY Barbara White-Sax

Carbonated soft drinks have taken a back-seat to other beverage categories as consumers look to flavored still and sparkling waters with a lower calorie count and a healthier profile.

(To view the full Category Review, click here.)

“As consumers increasingly avoid sugary drinks, such as soda and juice, they are migrating toward bottled water in all its forms, particularly sparkling water,” said Amy Kraushaar, U.S. categories manager of food and drink and food service at Mintel.

IRI data showed that while convenience still water dollar sales were up a meager 2% in the drug store channel, dollar sales in the seltzer/sparkling/mineral water segment leaped ahead nearly 12% for the 52-weeks ended Sept. 6. Across multi-outlets, convenience still water sales were up 6% and sparkling waters were ahead 14%. Talking Rain and Dr Pepper Snapple Group saw double-digit increases in dollar sales in the drug channel, while Coca-Cola saw triple-digit increases.

“Flavored and unflavored sparkling seltzer waters from both our Schweppes and Canada Dry brands are doing extremely well,” said Chris Barnes, a spokesperson for DPSG. “We’re continuing to expand distribution and availability.”

Talking Rain’s Sparkling Ice has been a category star, with a nearly 43% leap in dollar share in the drug channel for the 52-week period ended Sept. 6. A number of other manufacturers, including Arizona Beverage Co.’s Skinnygirl Sparklers flavored waters and private-label products, are also occupying the flavored sparkling water segment. CVS/pharmacy recently devoted an endcap to its Gold Emblem flavored waters priced at 99 cents.

“Consumers are moving away from classic carbonated soft drinks, but still have a desire for refreshment that only sparkling beverages can provide,” said Kevin Klock, CEO of Sparkling Ice. “Right now, there is strong consumer demand for a beverage that not only offers refreshment and bold flavor, but serves as a traditional soft drink alternative.” Klock said that beverages with little to no calories are trending right now, as consumers seek healthier alternatives.

Mintel said it expected sparkling water sales, in particular, to grow rapidly as consumers look for alternatives to CSDs but desire a similar carbonated sensation and array of flavors. “Enhanced brands should also help grow sales, as consumers increasingly expect their beverage selections to provide some type of extra hydration or nutritional benefit, such as added electrolytes, vitamins, minerals, protein and energy,” said Kraushaar.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

KIND Snacks to reduce sugar in Fruit & Nut line

BY David Salazar

NEW YORK — Kind Snacks this week announced that it is reducing the amount of added sugar in its Fruit & Nut line of snack bars. The effort, which the company said began in 2014, will reduce the amount of added sugar by between 15% and 50% compared to earlier recipes. 
 
“At Kind we’re constantly challenging ourselves to do better. Last year our team revisited the line that started it all for Kind, our Fruit & Nut Bars, looking for ways to keep improving on a snack that was already packed with wholesome, delicious ingredients,” Kind CEO and founder Daniel Lubetzky said. “I’m so proud of our team. For us, this is much more than a recipe update, it’s about honoring our history and continuing to fulfill our brand promise of making snacks that are both nutritious and great-tasting.”
 
The company achieved the reduction by finding places where sugar could be reduced without compromising the products’ taste, with such changes as replacing sweetened fruit with unsweetened fruit. 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Fall flavors, K-Cup soups appealing to customers in October

BY Michael Johnsen

SAN FRANCISCO – With temperatures cooling down across the nation, consumers are seeking products that offer a fall flavor and feel, according to the October addition of the Instantly Shelf Score. 
 
New this month, Nabisco’s Hot Cocoa Chips Ahoy Cookies — meant to be served warm — drew strong interest from shoppers. 
 
Other fall favorites like apple cider and pumpkin also make an appearance in the new product lineup, as do a line of soups in convenient K-Cup Pods from Campbell’s.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?