Capri Sun launches organic juice drink for kids
CHICAGO — Capri Sun is expanding its product line with the brand’s first-ever organic offering.
The new certified USDA Capri Sun Organic drink contains one serving of fruit in every pouch and is made with 66% fruit juice and no artificial colors, flavors or preservatives. Capri Sun Organic also contains 100% daily value of Vitamin C that kids need in their daily diets, and no added sugar.
“Our consumers are at the center of everything we do and we know that while kids simply want things that taste good, parents want to feel good about what they’re serving,” said Dennis Wu, director, Refreshment Beverages, The Kraft Heinz Company. “Capri Sun Organic strikes the perfect balance between these two needs, offering the same great taste as original Capri Sun, but with the organic ingredients we know are important to moms and dads.”
Capri Sun Organic, available in Fruit Punch, Tropical Punch, Apple, and Grape, can be found in the juice aisle at retail stores nationwide.