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Cape Cod Potato Chips releases three new flavors

BY Jenna Duncan

HYANNIS, Mass. Cape Cod Potato Chips has announced three new flavors added to its lineup, just in time for summer. They are buttermilk ranch, honey Dijon and sweet mesquite barbeque.

“Our quest was to find a rich gourmet flavor that offers the perfect pairing of America’s love for outdoor entertaining and people’s favorite snack-chips,” director of marketing for Cape Cod Potato Chips Heidi Daly Ford said in a recent statement.

Daly Ford continued, saying that the design team at Cape Cod experimented with many different flavors, revising combinations and conducting taste-tests for several months. She said that consumers seemed to favor mesquite barbeque-flavored chips, as well as buttermilk ranch flavor and honey Dijon.

In the United States, snack items have grown to become a $76-billion per year industry. Potato chips are the leading snack in the U.S. with the highest sales falling in the Memorial Day through Labor Day season. Cape Cod Potato Chips said that its products are popular at outdoor events, like picnics and barbeques.

Cape Code Potato Chips’ new flavors will enter major markets across the country this the summer. The 8-ounce bags retail for about $2 retail bags. All products are also available on the Cape Cod Potato Chips Web site, www.capecodchips.com.

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Pepperidge Farm launches new Goldfish snack mix

BY Jenna Duncan

NORWALK, Conn. Pepperidge Farm has named its new Pepperidge Farm Goldfish Mix-Up Adventures to its list of goldfish snack crackers. Mix-Up Adventures mix “xtra cheddar flavor blasted” goldfish and pretzel goldfish crackers to appeal to children and parents, the company said.

“We know that when it comes to snacking, kids love variety and parents have told us they often mix up different flavors of Goldfish crackers for their kids at home,” Pepperidge Farm vice president and general manager-snacks division, Michael Simon, said. “In an effort to continue to provide kids and moms with convenient, fun, wholesome snacks, we decided to combine two of our great Goldfish flavors, xtra cheddar flavor blasted and pretzel, into one fun, easy and tasty snack the entire family will enjoy.”

Pepperidge Farm’s goldfish cracker packages will features the characters Gilbert and Xtreme and direct childrent to the Web site, www.pfgoldfish.com to play games and learn more about goldfish.

The Goldfish Mix-Up Adventures crackers are now available at grocery stores, mass merchandisers and supermarkets across the U.S. The suggested retail price is $2.19 per package.

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Gatorade selects O’Hagan as chief marketing officer

BY Jenna Duncan

NEW YORK Sports beverage, Gatorade, has named Sarah Robb O’Hagan as its new chief marketing officer, the company announced last week. O’Hagan will lead marketing efforts at The Gatorade Co., a division of PepsiCo in the United States. She will also lead efforts overseeing the core business, as well as new and emerging markets.

O’Hagan will have input in Gatorade’s marketing across Latin America, the company said. The creation of the new PepsiCo Americas Beverage sector has made Gatorade in Latin America the biggest Gatorade market outside of the U.S.

Prior to taking on her new role at Gatorade, O’Hagan worked in general management and marketing at Nike for almost six years. She was recently posted as general manager of Nike’s western region.

Before Nike, O’Hagan was vice president of U.S. marketing at Atari Entertainment. She has also worked in marketing for the Virgin Atlantic Airways North America and Virgin Entertainment Group.

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