Candy with a kick
PLEASANT PRAIRIE, Wis. — Jelly Belly has added a Tabasco-flavored bean to its lineup of gourmet jelly beans. Red peppers, Avery Island salt and distilled vinegar, and a subtle sweetness have been combined to create a jelly bean designed to “ignite the taste buds with a peppery punch that hot sauce fans crave.”
Tabasco Jelly Belly beans are available to ship in 10-lb. bulk cases now. The company plans to release the new flavor in 3.1-oz. Grab & Go bags, packed 12-count per caddy, in December.
Holiday novelties to lead sales
Seasonal candy generates 40% to 45% of total category sales, according to data from the National Confectioners Association. Christmas candy sales are expected to track last year’s sales, but with Easter falling early this year, NCA recommends that retailers set Easter candy as Valentine’s Day products are taken down.
Products with play value remain popular with consumers, but manufacturers say those with a “try me” feature have the strongest sell-through.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.
Anheuser-Busch donating drinking water, plus $100K, to help Sandy victims
ST. LOUIS — Anheuser-Busch is sending its support to those affected by Hurricane Sandy in the form of 44,000 cases — 1,056,000 cans — of emergency drinking water and a generous monetary donation to the American Red Cross.
The brewing company has already shipped 4,000 cases to two New Jersey distributors — Harrison Beverage in Pleasantville, N.J., and Ritchie & Page Distributing in Robbinsville, N.J. — that should be available to the American Red Cross and other local disaster relief organizations today. Another 10,000 will be delivered to Floyd Bennett Field in Brooklyn over the weekend.
"Relief workers and people in the region are in need of safe, clean drinking water, and Anheuser-Busch is in a unique position to produce and ship large quantities of emergency drinking water," said Peter Kraemer, VP supply for Anheuser-Busch. "Our local distributors help identify those communities most in need and work with relief organizations, such as the American Red Cross, to make sure the water gets where it’s needed."
In addition to the water donation, Anheuser-Busch also is donating $100,000 to the American Red Cross to go toward on-the-ground support for disaster relief workers and victims of Hurricane Sandy.
Anheuser-Busch has a history of assisting communities after such disasters as Sandy. In 1906, the company donated to victims of the San Francisco earthquake, and it’s donated more than 71 million cans of emergency drinking water since 1988. Additionally, the company is the founding sponsor — through a $2.1 million grant — of the American Red Cross Rating Program, which prepares businesses, schools and organizations for disasters and familiarizes them with effective safety measures.