Canada Dry expands ginger ale offerings
Canada Dry is refreshing its line of classic ginger ale by adding a new flavor to its portfolio. The Canada Dry Ginger Ale and Lemonade is the latest offering from the Dr Pepper Snapple Group brand, and it contains classic ginger ale with a splash of lemonade. The Plano, Texas-based brand’s launch follows more than a decade of growing sales.
“Canada Dry has seen 11 years of consecutive growth, which is a testament to our consumer loyalty and ability to develop great tasting flavor combinations, taste-tested and approved by our consumers,” Dave Falk, vice president of marketing for Canada Dry, said.
The brand will be promoting the launch with an ad campaign that will feature a new character called Ginger Man. This guru, which is to be played by Cullen Moss, is on a mission to give consumers guidance on how to taste nirvana, the company said. Ginger Man will accompany an integrated campaign consisting of national television commercials, audio streaming program advertising and an extension across social, digital and media channels.
“Relaxing with a Canada Dry has always been part of its heritage,” Doris Chung, senior vice president and creative director at Deutsch, said. “With the launch of its new product, ginger ale and lemonade, we were able to bring this concept to life through Ginger Man. We’re excited to debut this modern guru and share the secrets of relaxation with the world.”
Canada Dry Ginger Ale and Lemonade is now available for purchase at retailers nationwide.
Poland Spring Sparkling debuts new line-up
Sparkling Poland Spring Natural Spring Water, which is made with real spring water, fruit flavors and bubbles, unveiled a new lineup to consumers.
The Poland Spring, Maine-based company launched 10 new flavors — lively lemon, lemon lime, zesty lime, orange, triple berry, summer strawberry, raspberry lime, black cherry, pomegranate lemonade and simply bubbles — that is free of calories and contain no sugars, sweeteners or colors.
“Poland Spring Sparkling is unique because it is made with 100% natural spring water, just like the water the Poland Spring brand has offered since 1845,” Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said. “While other sparkling waters create brand hype, we believe in keeping it real. For Poland Spring Sparkling, that means only water from natural springs, along with great-tasting natural fruit flavors and the addition of uplifting bubbles.”
Poland Spring’s sparkling water is available for purchase through delivery with ReadyRefresh by Nestlé. The brand’s new offering comes in three bottle sizes — a 20-oz., 1 liter, .5 liter and in 12-oz. cans. Retailers in the Northeast region, including supermarket, club stores, convenience stores and chain drug stores will carry the product. Further product information can be found on the company’s website.
ParmCrisps intros on-the-go snack
ParmCrisps, artisan-crafted crisps made with 100% Parmesan cheese, unveiled its latest innovation — ParmCrisps Trios.
The shelf-stable, protein-rich blend of dried fruit, nuts and seeds is made for consumers who are searching for convenient, satiating food options that align with a “snack more, eat less” approach, the Elmwood Park, N.J.-based company said.
“ParmCrisps are a great snack on their own, but supplementing them with fruit, nuts and seeds make them the perfect combination of sweet and savory for a satisfying mid-day snack craving without all the sugar or long ingredient list of other snack packs,” Sam Kestenbaum, president of That’s How We Roll, ParmCrisps’ parent company said. “It’s like having a premium cheese plate you can carry in your pocket.”
The snack will come in three flavors — original, Mediterranean and tropical — that contains 13 g of protein. Each product is vegetarian and made without artificial colors, flavors or preservatives.
Publix, Safeway, ShopRite, Harris Teeter, CVS and Giant Eagle will carry the snack beginning in April. Each 1.8-oz. pack has the suggested retail price of $3.99. Further product information can be found on the company’s website.