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Campbell’s seeks to grow business with new products in fiscal year 2013

BY Allison Cerra

CAMDEN, N.J. — Campbell Soup outlined a three-prong growth strategy, which includes new product introductions, in a meeting with investors held on Tuesday.

The company said it plans to stabilize and profitably grow its North America soup and simple meals business by leveraging all the drivers of consumer demand across its portfolio, including new product innovation, compelling marketing and merchandising. Campbell plans to introduce more than 50 new products in its U.S. simple meals business in fiscal year 2013, ranging from new varieties of Chunky and Campbell’s condensed soups to new soups under the Campbell’s Go platform and Campbell’s skillet sauces.

"We’ve made a step change in our innovation efforts" Campbell North America Mark Alexander said. "When you look at what we have on tap for fiscal 2013, you’ll see that our newly implemented innovation program is really starting to bear fruit, helping us fill our pipeline with new products that appeal to our loyal consumers while also reaching new ones."

Campbell’s also said it is focusing on expanding its international presence, particularly in emerging markets, as well as continuing to grow its healthy beverages and baked snacks businesses. This will include efforts to drive the V8 100% vegetable juice business and to fuel continued growth in the V8 V-Fusion franchise. Campbell will introduce the first line extensions to V8 100% vegetable juice in nearly 10 years and also will launch V8 V-Fusion Iced Teas in lemon and peach flavors, among other new product innovations.

"We’ve made progress in this fiscal year, and we will continue to advance our core strategies for growth in fiscal 2013," Campbell Soup Co. president and CEO Denise Morrison said. "Our strategic framework is a roadmap to drive smart, meaningful and successful change at Campbell. We will tend very carefully to our core business, while we shift our center of gravity toward new consumer groups, new consumer needs, new consumer platforms and new geographies."

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MinuteClinic forms clinical collaboration with UCLA Health System

BY Allison Cerra

WOONSOCKET, R.I., and LOS ANGELES — MinuteClinic has entered into a clinical affiliation with the UCLA Health System to enhance patient access to high-quality, affordable healthcare services in Los Angeles County.

Under the agreement, UCLA Health System physicians will serve as medical directors for 11 MinuteClinic walk-in medical clinics open seven days a week inside select CVS/pharmacy stores in Los Angeles County, and the clinics will boast signage to inform patients that the site has a clinical affiliation at UCLA. As part of the partnership, MinuteClinic and UCLA Health System will collaborate on patient education and disease management initiatives and will inform patients of the services each offer. In addition, MinuteClinic said UCLA Health System will provide care to patients who need a level of care that is not provided among MinuteClinic standard services.

MinuteClinic and UCLA Health System also said it will begin to work toward fully integrating electronic medical record systems to streamline communication around all aspects of each individual’s care. With patient permission, MinuteClinic will electronically share medical histories and visit summaries with other UCLA Health System locations. In the meantime, MinuteClinic will continue its standard practice of sending patient visit summaries to primary care providers via fax or mail, typically within 24 hours, the retail clinic operator noted.

"UCLA’s international reputation for clinical quality and nearly 60 years of experience in serving the residents of Los Angeles County at the highest level of patient satisfaction were important factors in our decision to affiliate," said Andrew Sussman, MinuteClinic president and SVP/associate chief medical officer for CVS Caremark. "We look forward to having UCLA physicians collaborate with our practitioners to provide quality oversight, teaching and back-up so we can provide the best care at the lowest overall cost."

No appointments are required at MinuteClinic and most health insurance is accepted. Clinics in Los Angeles County are open Monday through Friday, from 10 a.m. to 6:30 p.m. (Burbank clinic is open from 8:30 a.m. to 7:30 p.m. on weekdays); Saturday from 9 a.m. to 5:30 p.m., and Sunday from 9 a.m. to 4:30 p.m.


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J&J unit launches medication adherence app

BY Alaric DeArment

SAN DIEGO — A subsidiary of Johnson & Johnson has launched a mobile medication adherence application that it said can be used for any prescription or over-the-counter medication or supplement.

Janssen Healthcare Innovation, a unit of Janssen Research & Development announced Wednesday the launch of Care4Today Mobile Adherence, a secure messaging platform available for iPhone, Android and BlackBerry devices, among others.

"Janssen Healthcare Innovation is developing products and services to transform the patient experience and promote better health outcomes," Janssen Healthcare Innovation head Diego Miralles said. "We have identified improving medication adherence as one of our key initiatives."

Features of the app include password protection; secure, two-way messaging; disassociation of a user’s identity with his or her medication adherence data, including no access for Janssen to user identities; and customizable message reminders.


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J.Raitt says:
Jul-27-2012 11:25 am

How is this going to work if a client gets the same medication in various O-T-C products?

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