Campbell’s kicks off AdDress Your Heart campaign
CAMDEN, N.J. — Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.
The AdDress Your Heart campaign builds on Campbell’s commitment in the fight against heart disease among women.
In line with the campaign, Campbell’s tapped actress and mom Monica Potter, star of NBC’s "Parenthood," and NFL mom Deborah Johnson, to address heart disease by telling their stories on video at CampbellsAdDressYourHeart.com. For every video viewed through March 31, Campbell’s will make a $1 donation to the American Heart Association’s Go Red For Women movement, up to $625,000.
“Heart disease is still the No. 1 killer of women, which is why we continue to support this important cause and provide great-tasting, heart-healthy products,” said Michael Barkley, Campbell’s VP of ready-to-serve soups. “What makes this year’s program so special is that we’re mobilizing moms, who are the heart of the family, to help make a difference for themselves and for others.”
Kraft’s Huddle to Fight Hunger exceeds 20-million meal mark
NORTHFIELD, Ill. — It seems that Kraft Foods’ Huddle to Fight Hunger program has reached the end zone.
Kraft said it plans to announce the donation of the monetary equivalent of more than 20 million meals to Feeding America during the inaugural Kraft Fight Hunger Bowl this weekend.
As previously reported by Drug Store News, the initiative encouraged Americans to generate meal donations for Feeding America through several social media initiatives, including Facebook and Twitter. Last month, the company announced that 18.5 million meals were generated, which was 93% of the company’s goal.
SoBe Lifewater with electrolytes launches
PURCHASE, N.Y. — PepsiCo is extending its SoBe brand with a new line of zero-calorie beverages.
SoBe Lifewater with electrolytes, available in Macintosh Apple Cherry and Strawberry Kiwi Lemonade, are infused with vitamins and made with the all-natural sweetener, PureVia, which offers full flavor with zero calories per serving.
“New SoBe Lifewater with electrolytes offers great-tasting hydration without the calories,” said Andrew Katz, marketing director for SoBe. “That’s our message to SoBe fans: The lizard strikes again, offering you a new way to satisfy your insatiable thirst.”
In line with the product launch, SoBe is unveiling the second installment of its "skinsuit spread," starring "Gossip Girl" actress Jessica Szohr. Images and videos from the skinsuit shoot are available on the brand’s Facebook page, with new photos rolling out between now and Feb. 15.
“Last year’s SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year’s skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved,” Szohr said. “No matter where you are, it’s easy to be tempted and transformed with new SoBe Lifewater with electrolytes.”