Campbell’s debuts first-ever N.Y.C. billboard
CAMDEN, N.J. Campbell Soup Co. has debuted the first-ever Times Square billboard in the company’s 140-year history.
The billboard, located at a subway station on 7th Avenue and 53rd Street in New York City, shows a child slurping a large bowl of chicken noodle soup. The advertisement, Campbell’s said, marks the 75th anniversary of Campbell’s chicken noodle soup.
“We wanted to remind people how the soup they love more than any other is full of the stuff they love most,” said Eric Christianson, Campbell’s condensed soups business director. “Our television commercial, ‘Slurp’, as well as our print ads use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world.”
The out-of-home ad consists of a mesh billboard featuring the image of a 27-ft. wide bowl of Campbell’s chicken noodle soup, a 54-ft. noodle that winds out of the bowl and then rises three stories up the side of the building to a window unit featuring a mannequin of a young boy slurping the noodle from the bowl. The billboard will be seen by an estimated 1.5 million people walking along 7th Avenue at the 53rd Street intersection during a four-week period.
Innova Nutrition launches energy bar for diabetics
SEATTLE Innova Nutrition announced the launch of DiabetEZE, an energy bar designed and developed for diabetics.
“This bar was designed for diabetics, but is a fabulous protein bar for everyone,” said Rick Posmantur, VP and co-founder of Innova Nutrition. “DiabetEZE is loaded with vitamins and minerals, has less sugar than other bars and tastes great.”
After extensively researching the most important vitamins and minerals for diabetics, Posmantur and his team came up with a high potency vitamin and mineral core for the bar. DiabetEZE is comprised of only 4g of sugar, 10g of protein, 5g of fiber, and very high therapeutic levels of the most absorbable and bio-available forms of the 19 vitamins and minerals in the bar.
Dove, Martha Stewart Living Omnimedia launch multimedia program
HACKETTSTOWN, N.J. Dove and Martha Stewart Living Omnimedia announced the launch of their program to educate Americans on the high quality of Dove chocolate, as well as Martha Stewart’s holiday tips and traditions.
Beginning this month through December for the holidays and from January to February 2010 for Valentine’s Day, consumers can purchase special edition Dove Promises chocolate featuring messages from Martha Stewart under the signature foil wrapper. The program will be supported with a multi-media marketing campaign across “The Martha Stewart Show”, Martha Stewart Living and Everyday Food magazines, MarthaStewart.com, DoveChocolate.com, and in-store promotion.
“Martha Stewart represents impeccable taste, and we are thrilled to partner with her team to connect Dove chocolate to savvy consumers with discerning palates,” said Carole Walker, VP integrated marketing communications at Mars Snackfood. “Dove chocolate is high quality chocolate and who better to illustrate this than Martha Stewart.”