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Campbell’s debuts first-ever N.Y.C. billboard

BY Allison Cerra

CAMDEN, N.J. Campbell Soup Co. has debuted the first-ever Times Square billboard in the company’s 140-year history.

The billboard, located at a subway station on 7th Avenue and 53rd Street in New York City, shows a child slurping a large bowl of chicken noodle soup. The advertisement, Campbell’s said, marks the 75th anniversary of Campbell’s chicken noodle soup.

“We wanted to remind people how the soup they love more than any other is full of the stuff they love most,” said Eric Christianson, Campbell’s condensed soups business director. “Our television commercial, ‘Slurp’, as well as our print ads use the billboard and giant noodle imagery to drive home the value we offer in each can. It just made sense to bring that same idea to life with a real billboard above one of the busiest intersections in the world.”

The out-of-home ad consists of a mesh billboard featuring the image of a 27-ft. wide bowl of Campbell’s chicken noodle soup, a 54-ft. noodle that winds out of the bowl and then rises three stories up the side of the building to a window unit featuring a mannequin of a young boy slurping the noodle from the bowl. The billboard will be seen by an estimated 1.5 million people walking along 7th Avenue at the 53rd Street intersection during a four-week period.

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Innova Nutrition launches energy bar for diabetics

BY Allison Cerra

SEATTLE Innova Nutrition announced the launch of DiabetEZE, an energy bar designed and developed for diabetics.

“This bar was designed for diabetics, but is a fabulous protein bar for everyone,” said Rick Posmantur, VP and co-founder of Innova Nutrition. “DiabetEZE is loaded with vitamins and minerals, has less sugar than other bars and tastes great.”

After extensively researching the most important vitamins and minerals for diabetics, Posmantur and his team came up with a high potency vitamin and mineral core for the bar. DiabetEZE is comprised of only 4g of sugar, 10g of protein, 5g of fiber, and very high therapeutic levels of the most absorbable and bio-available forms of the 19 vitamins and minerals in the bar.

DiabetEZE is currently available at Northwest Costco locations. For more information on DiabetEZE visit www.diabeteze.com.

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Dr Pepper Snapple Group CFO to retire

BY Allison Cerra

PLANO, Texas John Stewart, EVP and CFO of the Dr Pepper Snapple Group, announced his retirement Tuesday after three years with the company.

To facilitate the transition of his duties as CFO, Stewart has agreed to remain in his position until March 31, 2010. The company said it will conduct an external search for his replacement, and Stewart will assist in his successor’s transition.

“John has played a critical role in our successful business transformation from a subsidiary to a publicly traded company,” said Larry Young, the company’s president and CEO. “He has built a strong and highly effective finance and IT organization and has led significant improvements in our systems and controls. All of us at Dr Pepper Snapple thank John for his lasting contributions to our great business.”

Stewart has served as CFO since November 2006. Prior to joining the company, he was SVP and CFO of Diageo North America, a subsidiary of Diageo PLC.

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