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Campbell Soup Co. gears up for major product launch

BY Allison Cerra

CAMDEN, N.J. — Campbell Soup Co. is expanding its U.S. soup and simple meals business with 35 new products.

“We have a renewed focus on innovation at Campbell, and the items we’re launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio,” Campbell North America president Sean Connolly said. “We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.”

The new product offerings include:

  • Five new Campbell’s Slow Kettle Style soups; four new regionally-inspired Campbell’s Select Harvest soups that tap the authentic flavors of such places as New Orleans, New England and the Southwest; and eight new Campbell’s Healthy Request soups that provide heart-healthy alternatives for some of the most popular soup varieties in Campbell’s condensed, Select Harvest and Chunky soup lines;

  • For convenient, simple meal making, Campbell is launching two 50-oz., family-size cans of Campbell’s Chunky soup, which make a perfect meal in only minutes when poured over mashed potatoes or rice; three new Swanson Flavor Boost products that deliver a concentrated broth in easy-to-use packets for skillet dishes or stir fries; and two new unsalted Swanson stocks developed for people who want to add rich beef or chicken flavor without adding salt;

  • In the Italian sauces category four unique Italian sauces will be introduced under the Wolfgang Puck brand. The Prego Italian sauce line will enter a new category with two pizza sauce offerings, and also will add a lower-calorie Prego Light Smart sauce; and

  • In the Mexican sauce category, two new Pace Mexican sauces are being launched: Restaurant-style salsa, a smoother blend than classic chunky salsa, and salsa con queso, a smooth cheese sauce that pours directly from the jar.

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Gold Medal introduces white whole wheat flour

BY Allison Cerra

MINNEAPOLIS — Gold Medal has expanded its offerings with a new white whole wheat flour.

Ground from hard white spring wheat, Gold Medal white whole wheat flour now is available at retailers nationwide, the company said.

Gold Medal white whole wheat flour is available in a 5-lb. bag for a suggested retail price of $3.85.

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New research provides insight on consumers’ view of sustainable products

BY Allison Cerra

CHICAGO, and COLLINGSWOOD, N.J. — A universal product sustainability score would influence the brand purchase decisions of health and eco-conscious consumers, according to new research from Ryan Partnership Chicago and Mambo Sprouts Marketing.

In their One Green Score for One Earth sustainability research white paper — the first in a series on sustainability that reveals the results of a quantitative consumer survey and qualitative point of view interviews among retailers and manufacturers — the companies found that shoppers may increase their sustainable product spending only if they could determine which products were "truly green." What’s more, customers also are perceptive of what makes a product sustainable.

Additional highlights of the survey include:

  • Among shoppers, the vast majority (8-in-10 or more) want a product sustainability score. Even the majority (55%) of those who are not committed to buying sustainably would welcome such a score;

  • Three-in-4 consumers said a numerical score would be most useful in communicating sustainability. Symbols and text were less popular, favored by just more than 25%;

  • While a single score would seem simple and clear, shoppers understand that sustainability is complex and are open to the idea of multiple scores to improve the quality of communication;

  • At least 3-in-4 consumers looked for an independent organization or group of experts across different areas of sustainability (without a profit motive) to create the score; and

  • More than half of shoppers prefer that sustainability information be displayed within the store: packaging, labels and signage.

"We know that consumer commitment to earth-friendly products is increasing," Ryan Partnership Chicago president Christine Nardi Diette said. "But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability."

Mambo Sprouts Marketing CEO Matthew Saline said, "While consumers remain focused on a product’s environmental impact (e.g., energy conservation and carbon footprint), increasingly social, eco-economy and other facets of corporate responsibility are being considered including Fair Trade, cruelty-free and locally sourced."

For more information, click here.

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