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Campbell Soup appoints Yin Woon Rani as VP integrated marketing

BY Alaric DeArment

CAMDEN, N.J. — A newly appointed executive at Campbell Soup will be responsible for establishing the company’s strategic direction for advertising, media, global design, digital marketing and social media.

The company announced Friday the appointment of Yin Woon Rani to the newly created role of VP integrated marketing, saying she will work closely with business unit marketing teams to oversee Campbell’s creative, media, digital and design agencies around the world. Rani will report to SVP and chief marketing officer Michael Senackerib and work out of Campbell’s Camden, N.J., headquarters. She was previously president for Universal McCann’s North America operations.

"Yin is a great addition to our marketing team and brings extensive strategic capabilities that will complement our existing talent and help us develop a world-class marketing organization," Senackerib said. "Her broad experience will be instrumental in leading our efforts to create integrated consumer experiences and ensure our brands have purposeful positions in the lives of people who enjoy our foods and beverages."

 

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Reports: Amazon takes on club retailers with Pantry

BY Alaric DeArment

NEW YORK — Club retailers like Costco and Sam’s Club may have some competition from Amazon.com, according to published reports.

USA Today reported Thursday that the Seattle-based online retailer was creating a new business called Pantry that would allow members of its Amazon Prime premium service to buy consumer packaged goods in large quantities in a box of a pre-set size. Members will be able to put in as many items as the box can fit, up to a certain weight limit, and Amazon will ship the box for a small fee, as long as everything fits and isn’t too heavy.

According to the newspaper, senior manager in vendor engagement and consumables Billy Hegeman runs Pantry, which the company plans to launch in 2014.

 

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Amazon Wine offers 1-cent shipping on some wines

BY Alaric DeArment

SEATTLE — Some orders placed on Amazon’s online wine store will be eligible for 1-cent shipping, the company said Thursday.

Amazon said more than 100 wine sellers had opted into the new program and would offer more than 1,000 labels of wine under it, and the company plans to increase the selection in the near future.

Participating wineries include Tudor Wines, Raymond Vineyards, Zaca Mesa Winery, Pellet Estate and Pepper Brudge Winery. The program is available in Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Louisiana, Maryland, Michigan, Montana, Nebraska, Nevada, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington, Wyoming and the District of Columbia.

"Offering Amazon customers 1-cent shipping is a great opportunity to get Tudor Wines in front of a large number of holiday shoppers," Tudor Wines winemaker Dan Tudor said. "Amazon is one of the largest and strongest online shopping sites with an incredible brand reputation, and we view the Amazon Wine store as an extension of our e-commerce business."

 

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