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Campbell president exits for Sara Lee

BY Allison Cerra

NEW YORK — Campbell’s North America division president Sean Connolly will take the helm at Sara Lee’s North American retail and foodservice business, the companies said Friday.

Sara Lee said Connolly will serve as CEO of MeatCo, effective Jan. 17, following Sara Lee’s planned spinoff of its international coffee and tea business. During his tenure as president of Campbell North America, a position he held since 2010, Connolly was responsible for the company’s largest division, the company said.

"We are very excited to have Sean Connolly serve as the head of our MeatCo business as we prepare for it to become a separate pure-play, publicly-held company,” Sara Lee executive chairman Jan Bennink said. “He has extensive experience in the American food industry, coupled with a strong track record as a great innovator, particularly in mature categories. These strengths will allow him to take a fresh look at the business and enable the company to reach its full potential.”

At Campbell, Connolly will be replaced by Mark Alexander, a 22-year company veteran that has held held marketing, sales and management roles in the U.S., Canada, Europe, Asia and Australia. Alexander most recently served as chief customer officer and president of Campbell’s North America baking and snacking business.

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Hansen Natural unveils corporate name

BY Allison Cerra

CORONA, Calif. — The company behind Hansen’s natural sodas and Monster energy drinks has a new corporate name.

With approval from its stockholders, Hansen Natural announced it has changed its name to Monster Beverage Corp. and will begin trading under a new stock ticker symbol, "MNST," effective Monday.

In addition to its Hansen’s and Monster brands, the company also owns Junior Juice, Blue Sky, Peace Tea, energy shots brand Worx Energy, vitamin-enhanced water brand Vidration, Hubert’s lemonades and Pre probiotic drinks.

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Ruggles introduces low-fat Greek frozen yogurt

BY Allison Cerra

ORRVILLE, Ohio — Dairy Enterprises has expanded its Ruggles brand to include a new frozen yogurt line.

New Ruggles low-fat Greek frozen yogurt is available in original tart, vanilla bean, peach, honey, blueberry and strawberry flavors.

"Greek yogurt has been one of the most exciting trends in the dairy case," Ruggles director of marketing Penny Baker said. "Our new product is sure to appeal to families who are more health-conscious and have driven the steady gains in the traditional yogurt market. Greek frozen yogurt is a really exciting ‘better for you’ frozen dairy dessert option that is already gaining popularity in part due to the self-serve frozen yogurt shop craze."

Each of the six new flavors of Ruggles low-fat Greek frozen yogurt will be available in pint size with a suggested retail price of $4.99, and single-serve 4-oz. cups at a suggested retail price of $1.49.

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