Campbell debuts Chunky Soup ads with Chargers’ star, unveils new foods at trade show
CAMDEN, N.J. Campbell Soup Co. has been busily planning several launches for 2008. The newest in its ad campaign for Campbell’s Chunky Soup is a spot featuring LaDainian Tomlinson, San Diego Chargers’ running back, the company announced today.
Campbell said it selected Tomlinson as a spokesman because he is known as one of the NFL’s most hard-working, generous and humble players. The Campbell ads featuring for the 2008 campaign are titled, “Working Day.” They went into production earlier this week in Los Angeles.
Campbell’s Chunky soups brand manager, Doug Brand, said, “As we enter our 11th consecutive season with the NFL, we are excited to introduce a new and different approach for this year’s advertising campaign S We are delighted to have LaDainian Tomlinson back for a second season and believe he is the foundation for the outstanding evolution of this new campaign. LaDainian is a stand-out athlete who truly represents all of the qualities of the Chunky soup brand—big-hearted, hardworking and fun—making him a natural fit as our spokesperson.”
Campbell also unveiled yesterday its new product line for the 2008-09 fiscal year at this year’s Food Marketing Institute meeting. The new group of foods is health- and vegetable-oriented and includes updates to some of Campbell’s soup lines, new Swanson cooking stocks and new flavors of Pace salsas.
Campbell’s said it has added two soups to its Healthy Request line; chicken corn chowder and sirloin burger with country vegetables. Both selections are lower sodium than traditional Campbell soups.
The company has also announced in February is has plans to revamps its whole line of Campbell’s Kids soups to bring them up to par with the government’s standard for “healthy” foods.
Nestea announces new flavors, new bottle
ATLANTA Nestea is getting a makeover, producer Coca-Cola said Friday. The beverage maker said that it plans to add new flavors and revamp the Nestea brand’s packaging to beat competition in the U.S. tea market.
New Nestea bottles will land in stores this month with bold labels and a slimmer design. Coke said the design change was geared to make the tea stand out from soft drinks. New Nestea flavors, Green Tea Citrus and Diet Green Tea Citrus, are being rolled out with 50 percent more antioxidants than the Nestea green tea currently on the market.
Senior vice president and general manager of coffee and tea for Coca-Cola North, Penny McIntyre, said, “You could sum it up to say we changed pretty well everything that we could to make sure we had the strongest proposition for consumers.”
The take-home sales totals for tea rose 20.5 percent in the U.S. in 2007, reported Beverage Digest newsletter recently. According to the report, Nestea ranked fourth, following competitors Arizona Tea, Lipton and Snapple. Nestea held 8.5 percent of the market.
The new Nestea marketing campaign will get under way during the next few months, Coke said. To promote the new flavors and packaging, Coke will distribute more than 1 million free samples of Nestea.
San Francisco drug stores face possible ban on tobacco sales
SAN FRANCISCO A proposed ordinance to ban the sale of cigarettes and other tobacco items from San Francisco drug stores could be in place by the end of this week.
The law, proposed by Mayor Gavin Newsom last Tuesday, would put a ban on tobacco sales at any stores with pharmacies, but would not include big box chain stores, like Costco, or grocery stores. A spokesperson for the mayor said that this ordinance is part of a series of actions supported by Mayor Newsom to promote independent healthy living.
“The spirit of this is that pharmacies are places people go to get better,” spokeswoman Giselle Barry said. “They shouldn’t be selling products that cause cancer.”
The new law would go into effect on Oct. 1. The San Francisco Department of Public Health [the regulator of tobacco sales in San Francisco] would be responsible for enforcement of the law and those in violation would have to pay fines of $100 to $1,000.
The proposed ordinance must have the approval of the Board of Supervisors. The topic is on the agenda for the Board’s City and County of San Francisco City Operations and Neighborhood Services Committee special meeting on Thursday.