Campbell debuts Chunky Soup ads with Chargers’ star, unveils new foods at trade show
CAMDEN, N.J. Campbell Soup Co. has been busily planning several launches for 2008. The newest in its ad campaign for Campbell’s Chunky Soup is a spot featuring LaDainian Tomlinson, San Diego Chargers’ running back, the company announced today.
Campbell said it selected Tomlinson as a spokesman because he is known as one of the NFL’s most hard-working, generous and humble players. The Campbell ads featuring for the 2008 campaign are titled, “Working Day.” They went into production earlier this week in Los Angeles.
Campbell’s Chunky soups brand manager, Doug Brand, said, “As we enter our 11th consecutive season with the NFL, we are excited to introduce a new and different approach for this year’s advertising campaign S We are delighted to have LaDainian Tomlinson back for a second season and believe he is the foundation for the outstanding evolution of this new campaign. LaDainian is a stand-out athlete who truly represents all of the qualities of the Chunky soup brand—big-hearted, hardworking and fun—making him a natural fit as our spokesperson.”
Campbell also unveiled yesterday its new product line for the 2008-09 fiscal year at this year’s Food Marketing Institute meeting. The new group of foods is health- and vegetable-oriented and includes updates to some of Campbell’s soup lines, new Swanson cooking stocks and new flavors of Pace salsas.
Campbell’s said it has added two soups to its Healthy Request line; chicken corn chowder and sirloin burger with country vegetables. Both selections are lower sodium than traditional Campbell soups.
The company has also announced in February is has plans to revamps its whole line of Campbell’s Kids soups to bring them up to par with the government’s standard for “healthy” foods.
San Francisco drug stores face possible ban on tobacco sales
SAN FRANCISCO A proposed ordinance to ban the sale of cigarettes and other tobacco items from San Francisco drug stores could be in place by the end of this week.
The law, proposed by Mayor Gavin Newsom last Tuesday, would put a ban on tobacco sales at any stores with pharmacies, but would not include big box chain stores, like Costco, or grocery stores. A spokesperson for the mayor said that this ordinance is part of a series of actions supported by Mayor Newsom to promote independent healthy living.
“The spirit of this is that pharmacies are places people go to get better,” spokeswoman Giselle Barry said. “They shouldn’t be selling products that cause cancer.”
The new law would go into effect on Oct. 1. The San Francisco Department of Public Health [the regulator of tobacco sales in San Francisco] would be responsible for enforcement of the law and those in violation would have to pay fines of $100 to $1,000.
The proposed ordinance must have the approval of the Board of Supervisors. The topic is on the agenda for the Board’s City and County of San Francisco City Operations and Neighborhood Services Committee special meeting on Thursday.
General Mills names chief executive officer as chairman
MINNEAPOLIS General Mills said yesterday that it will appoint Kendall J. Powell to cover the job of chairman. Powell is already chief executive officer of the company.
Powell was voted by the board to take over duties as chairman on May 23, when Stephen Sanger, a 34-year veteran of the company, retires.
Sanger served as chairman and chief executive since he was elected to the seat, about 13 years ago. Powell, 54, joined the company in 1979 and was promoted to chief executive in September 2007.
Wall Street today reported that General Mills shares rose 16 cents to $61.83 during afternoon trading.