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Campbell cuts sodium from a dozen children’s soup choices

BY Jenna Duncan

CAMDEN, N.J. Campbell Soup Co. has reformulated 12 of its children’s soup varieties to 480 milligrams of sodium per meal, the company has said.

Soups that have been redesigned with less sodium include Campbell’s Chicken & Stars, Chicken NoodleO’s and Double Noodle soups. The company has said that these soups and low in cholesterol and fat, and provide a healthful amount of vitamin A.

Campbell now makes a total of 78 low-sodium soup varieties. These soups also contain no artificial flavors, MSG, preservatives or trans fat, and have 110 calories and three grams of fat or less per serving.

Campbell’s reformulated low-sodium soups can be found at grocery, drug, convenience and mass retailers across the United States. The suggested retail price is $1.38 to $1.69 per can.

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Heinz’ third Ketchup Creativity Contest encourages students to design packaging

BY Melissa Valliant

PITTSBURGH, Pa. H.J. Heinz Co. for the third time is incorporating grade-school children’s art on their packaging and offering prizes to 12 young, grand-prize winners. Students in first through 12th grade are encouraged to create their own unique designs, and each piece of art will be displayed on approximately 19.5 million Heinz Ketchup packets, as well as in the “winners’ gallery” at KetchupCreativity.com.

The Ketchup Creativity Contest ends Feb. 28, and the winners will be announced on or around March 31. Grand-prize winners receive a $1,000 cash prize, and the schools receive $1,000 toward art supplies, $1,000 worth of Heinz Ketchup and the winner’s artwork on a framed poster. 

The past two Ketchup Creativity Contests have generated approximately 30,500 entries. “Through programs like this, we try to provide value-added marketing programs to schools, while also strengthening our relationships with consumers, Laura Reiser, associate brand manager for Heinz Ketchup, said. 

Anyone can vote from March 20 to March 25 at KetchupCreativity.com. The site also promotes healthy eating with grade-specific lessons for teachers and design tips from Burton Morris, one of the contest judges.

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Campbell taps Linder for VP advertising post

BY Jenna Duncan

CHICAGO Campbell Soup Co. today announced that Maureen Linder, former Pepperidge Farm VP of brand strategy and marketing, will replace Paul Alexander as its VP global advertising and design. Linder will report to Campbell USA president Sean Connolly and SVP and chief strategy officer, Carl Johnson.

Linder’s duties will include overseeing Campbell’s advertising operations, and media planning and buying. Additionally, Linder will be called upon to manage Campbell’s advertising agencies.

Linder has worked with Campbell Soup Co. since 1997. Before joining Campbell,she served in various positions at Barilla, Bristol-Myers Squibb and Quaker.

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