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CamelBak introduces Better Bottle Insulated

BY Allison Cerra

PETALUMA, Calif. — CamelBak has introduced new reusable bottles that are made of Tritan plastic.

CamelBak’s Better Bottle Insulated are designed to keep liquids cool more than twice as long as traditional plastic bottles and reduce condensation with the use of Tritan plastic, CamelBak said. Additionally, the bottles feature a spill-proof Big Bite valve, which provides no-tip sipping and can be flipped shut for easy storage and transport.

“This is a great option for those who enjoy the lightweight benefits of BPA-free Tritan plastic but don’t want to deal with warm drinks and wet hands,” said Jon Austen, director of product management at CamelBak.

CamelBak’s Better Bottle Insulated is available nationwide for a suggested retail price of $20.

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New campaign seeks to teach consumers about foodborne illnesses

BY Allison Cerra

WASHINGTON — A new multimedia public service campaign that is designed to help families prevent food poisoning in the home has made its debut.

The Food Safe Families campaign — created pro bono by ad agency JWT New York on behalf of the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the Food and Drug Administration and the Centers for Disease Control and Prevention — aims to raise awareness about the risks of foodborne illnesses (food poisoning) and educate consumers to take specific actions to reduce their personal risk. The Ad Council is distributing the new public service announcements to more than 33,000 media outlets nationwide.

The campaign offers the following tips:

  • Clean: Clean kitchen surfaces, utensils and hands with soap and water while preparing food;

  • Separate: Separate raw meats from other foods by using different cutting boards;

  • Cook: Cook foods to the right temperature by using a food thermometer; and

  • Chill: Chill raw and prepared foods promptly.

According to the Centers for Disease Control and Prevention, approximately 1-in-6 Americans (48 million people) suffer from foodborne illnesses each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths.

For more information, visit FoodSafety.gov.

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Bloom goes mobile

BY Allison Cerra

SALISBURY, N.C. — Supermarket banner Bloom is letting customers access weekly specials, search recipes, manage shopping lists and find the nearest location, all from the palms of their hands.

Bloom said that its free mobile application, which can be downloaded and accessed on iPhone, iPad and iPod devices, is designed to enhance the Bloom shopping experience. The app was developed in partnership with Mercatus Technologies.

"At Bloom, we look for opportunities to leverage technology to enhance our guests’ shopping experience," Bloom VP Tammy DeBoer said. "This new mobile application, from Mercatus, is user-friendly and makes it easy for our shoppers to connect with us and plan family meals."

Click here to download the app from the iTunes library.

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