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Camber launches generic Evista

BY Ryan Chavis

PISCATAWAY, N.J. — Camber Pharmaceuticals announced the launch of raloxifene hydrochloride, USP tablets in 60-mg dosage strengths. The drug is the generic version of Evista tablets from Eli Lilly and Co. Raloxifene will be available in 30- and 100-count bottles. 
 
“Raloxifene is an important product addition in Camber’s portfolio, one of many we have planned in the coming months” said Kon Ostaficiuk, president of Camber. “Our continued growth as a leading generic supplier is a testament to our strong API manufacturing and the integrity of our supply chain.”
 
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N.Y.C. New York Color names Demi Lovato global brand ambassador

BY Antoinette Alexander

NEW YORK — Coty announced on Friday that recording artist and actress Demi Lovato is joining N.Y.C. New York Color as its first-ever global brand ambassador.

She will be featured in global marketing and social media campaigns to support N.Y.C. New York Color cosmetics and nail enamel lines. Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.

"We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family," said Johanna Businelli, chief marketing officer, color cosmetics, Coty Inc. "Demi's youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence also will help us to further engage with a new generation and Demi's fans.  Demi's accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C. New York Color."

Lovato will represent the full range of N.Y.C. New York Color products, including eye shadow, mascara, lip color, face powders and nail polish. As the face of N.Y.C. New York Color, Lovato will be featured in global multimedia campaigns, including print, digital, in-store and social media platforms. Exclusive behind-the-scenes content from Lovato's campaigns will be available on NewYorkColor.com and N.Y.C. New York Color's social media channels.

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Not Your Mother’s hair care expands to Fred Meyer

BY Antoinette Alexander

TAMPA, Fla. — Not Your Mother’s hair care is hitting Fred Meyer shelves this fall, the company has announced.

Not Your Mother’s Clean Freak Refreshing Dry Shampoo, Beach Babe Texturizing Sea Salt Spray, She’s A Tease Volumizing Hairspray, Kinky Moves Curl Defining Hair Cream and Plump For Joy Thickening Hair Lifter now will be available at Fred Meyer.   

“Not Your Mother’s hair care offers retailers a creative brand that have seen a lot of positive sales, especially with the millennial generation. The brand’s loyal fans look for quality at an affordable price point, innovation and maybe most of all, products she can relate to,” said Bethany Pagliarulo, owner of Not Your Mother’s hair care.  “We are excited to welcome Fred Meyer as a retail partner and we feel confident their shoppers will love our products and the quality and value they offer.”

Fred Meyer is owned by Kroger, a retailer that started selling Not Your Mother’s products earlier this year.  

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