HEALTH

California vaccine distributor reports inventory still on hand for last-minute inoculations

BY Michael Johnsen

TEMECULA, Calif. — While this season’s flu epidemic maintains its strength across the West Coast, one vaccine distributor announced Wednesday they still have vaccine on hand. 

"FFF is prepared to respond to the unpredictable nature of flu season. And our secure supply chain can always be counted on to deliver safe products — even in times of limited supply," stated Patrick Schmidt, CEO FFF Enterprises. "We purchase direct from manufacturers and sell only to licensed hospitals, pharmacies and clinics."

Last week,the California Department of Public Health reported outpatient influenza-like illness of 6.2% for the week ended Jan. 26, up from 4.7% the week prior. 

"Although flu season is already in full swing in California and across the country, there is still time for individuals to protect themselves and their loved ones by getting vaccinated," Schmidt said. Peak season is generally in February but can run well into March, he added.


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J.D. Power and Associates: Roche Diabetes’s Accu-Chek products scored highest in satisfaction in survey

BY Michael Johnsen

INDIANAPOLIS — Adults living with diabetes in the United States reported highest satisfaction using Roche Diabetes Care’s Accu-Chek products compared with other blood-glucose-meter manufacturers, according to the inaugural J.D. Power and Associates 2012 Blood Glucose Meter Satisfaction Study released Tuesday. 

The study gathered responses from 2,681 current meter users with type 1 and 2 diabetes in the U.S. to determine customer satisfaction across six factors: performance; ease of use; design; features; cost of test strips; and training.

In addition to achieving the highest in overall satisfaction, Accu-Chek blood glucose meters by Roche, which include the Accu-Chek Nano SmartView system, Accu-Chek Aviva Plus and Accu-Chek Compact Plus, scored the highest in performance, ease of use, cost of test strips and training. According to a J.D. Power and Associates press release announcing the study results, Accu-Chek meters by Roche "perform particularly well in the performance factor, reflecting a high level of confidence among users that they are obtaining accurate readings."

"Roche is honored by these results because they reflect our unwavering commitment to providing our customers with the best possible products and services that fit right into people’s lives," stated Marc Gibeley, head of Roche Diabetes Care North America. "As J.D. Power and Associates is the gold standard of measuring customer satisfaction, we’re humbled by the outstanding results achieved by Accu-Chek meters in its independent analysis."

 

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BC Powder new sponsor of SEC

BY Michael Johnsen

TARRYTOWN, N.Y. — Prestige Brands on Tuesday announced a new sponsorship with the Southeastern Conference featuring its BC Powder analgesic brand.

Just in time for basketball championship season, the BC Powder sponsorship will introduce SEC fans to the fast-acting analgesic with a multi-tiered marketing campaign that includes 30-second television spots, radio broadcasts and consumer events. The sponsorship will continue through football season this fall.

To jump start the new campaign, BC Powder will have a presence at Bridgestone Arena in Nashville at the Men’s SEC basketball tournament from March 13 to 17. Visitors to Music City can enter the “BC Speed Zone,” a unique fan experience at SEC Basketball Fanfare located at the Nashville Convention Center.

“For BC, sponsoring the SEC, renowned for its speed and dominant, fast-paced play, is a perfect fit,” stated Wendy Frye, senior brand manager, BC Powder. “We want to remind sports fans that you don’t need to wait for relief. … BC Powder brings fast relief, so fans won’t lose precious seconds rooting for their teams just because they have a headache. ”

The “It’s All About Speed” campaign will be activated at retail through themed displays, remote radio broadcasts and a branded mobile unit to support on-site contests. This fall, the mobile unit will travel to select SEC campuses where fans can enter to win prizes, receive product samples and connect with Fast-Paced Ambassadors to learn more about BC Powder.

Consumers will also have the chance to get some quick cash by participating in the BC Fast Cash money booth – a portable booth that challenges players to grab as much cash as they can in a short amount of time. The legendary analgesic will also join game-day festivities for the SEC Football Fanfare at the Georgia World Congress Center prior to the SEC Championship game.

 

 

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