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Califia Farms dives into dairy-free yogurt drinks

BY Gisselle Gaitan

Califia Farms is expanding beyond its signature line of almond milk into the world of dairy-free yogurt drinks. The Los Angeles-based company announced the launch of its new product, made with the Califia Culture Blend.

The newly unveiled yogurt drinks contain 10 billion live, active probiotic CFUs powered by BB-12 — a highly documented Bifidobacterium — and it is the first time the strain will be featured in a non-dairy yogurt, the company said.

Yogurt Drinks will be available in multi serve and single-serve packs and come in four options — strawberry, super berry, mango and unsweetened plain — which are all low in sugar and flavored with real fruit.

“Increasingly, consumers are realizing the importance of probiotics because of their enormous digestive and immune health benefits,” Greg Steltenpohl, CEO of Califia Farms, said. “And until now, there hasn’t been a non-dairy yogurt that delivers the delicious taste and creamy texture people want. At Califia, we’ve set the gold standard for nut milks and creamers, and were able to create an almond and coconut-based Yogurt Drink that delivers 10 billion live, active probiotics that are truly great tasting.”

Califia Farms’ yogurt drinks will be available in its signature curvy bottle in two sizes, an 8-oz. bottle, which will retail for $2.69 and a 25.4-oz. size for $5.49.

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Credit: Hostess Brands, LLC.
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Hostess announces limited-edition cupcakes

BY Gisselle Gaitan

In order to join the wide craze of cupcakes, Hostess has announced that it will launch three limited-edition flavors to its CupCakes line of products. The three new flavors include:

  • Hostess Mint Chocolate CupCakes are a frosted chocolate cake with a mint filling;
  • Hostess Strawberry CupCakes contain a frosted strawberry cake with cream filling; and
  • Hostess Sea Salt Caramel CupCakes have a caramel-iced yellow cake that is topped with sea salt and a caramel filling.

“As the ultimate affordable indulgence, we can’t ignore the power of the cupcake — worthy of birthday celebrations and after-school snacks, or as the antidote for a mid-afternoon slump,” Keith Peterfeso, Hostess Brands’ brand director for All Day Snacking, said. “Having earned the official title of ‘America’s No.1 Cupcake’ through our market share leadership is just the icing on the cake, so to speak.”

Each of the products comes in multipacks and can be found nationwide wherever products from the Kansas City, Mo.-based company are currently sold.

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Blu launches electronic vaping product Myblu

BY DSN STAFF

The electronic cigarette industry just got a whole new look, via the new product launch from Blu — a company that specializes in the creation of vaping products. The Charlotte, N.C.-based company’s latest addition is called the Myblu, which Blu said merges the brand’s latest in innovation, power, and performance.

Myblu addresses a void that adult smokers and vapers have been looking to fill by delivering strong performance in a sleek, and compact closed system, the  company said. Blu’s latest launch also has a new ergonomic design that fits in the palm of the hand, contains new pod technology with pre-filled liquid pods, and has a 20-minute USB recharge time that is meant to allow for extended use.

“Our constant quest for innovation and improvement has been a long-time tenant of the Blu brand, and we are kicking off 2018 strong with our first-ever product for the growing pod segment here in the United States. We believe Myblu is truly the introduction of a next-generation standard in electronic vaping products for the industry,” Wayne Jones, senior vice president of sales operations at Fontem US, said. “Having received continued positive feedback from consumers and selling out of product pre-orders faster than ever before, we are confident that myblu will truly add a game-changing e-vapor device to the current market lineup, answering smokers’ call with a product that will transform the way consumers view and experience vaping today.”

To celebrate the launch, the company also announced the expansion of its flavor range with 11 flavors of pre-filled liquid pods in three nicotine levels. The new flavors, which will be sold on the company’s website, include classic tobacco, Carolina bold, gold leaf, magnificent menthol, polar mint, cherry crush, vivid vanilla, blueberry, blue ice, mango apricot and green apple.

The gold leaf, magnificent menthol, polar mint, cherry crush and vivid vanilla flavors will be sold in retail locations in a 2.4 nicotine percentage. Myblu starter kits that include the device, one USB charging cable and one liquid pod in gold leaf will be available for purchase for the suggested retail price of $19.99. A pack of two liquid pods will retail for $8.99.

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