BEAUTY CARE

Calgon introduces two new collections

BY Antoinette Alexander

BALTIMORE, Md. — Bath and beauty brand Calgon, which is managed by Ilex Consumer Products Group, has unveiled two new collections — Ageless Bath and Sensual collections — that will be available beginning in June.

The new sensual collection includes sexy fragrance mists ($4.99), shimmering moisture mists ($6.99), silkening double mist ($6.99) and swirl luminous body cream ($4.99). All of the products will be available in three fragrances: Flirty Tease, Femme Inferno and Angelic Kiss. Each fragrance is designed to tailor to the different sensual moods and emotions of women.

The new ageless bath collection is an anti-aging bath line that includes bath pearls ($4.99), 2-in-1 bath and body scrub and milk bath with serum beads ($4.99).

"This is the first collection of anti-aging products targeted specifically for the bath category consumer," said Bernie Kropfelder, EVP marketing and sales for Ilex Consumer Products Group. "Today, women want both their faces and bodies to look younger, and are initiating the use of anti-aging products as early as their 20s. Calgon’s ageless bath [collection] gives women of all ages an affordable option to take care of their skin while enjoying their ‘take me away’ bath experience."

Additional new products launching in June include massaging beauty bars bar soap ($2.99); colloidal oatmeal single packs for dryness and minor skin irritations ($1); and the new vanilla passion fragrance, available as a body mist, 2-in-1 shower gel, foaming bath and body cream.

In November 2008, Ilex Consumer Products Group acquired the company from Ascendia Brands.

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Sofia Vergara tapped as CoverGirl’s latest spokeswoman

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has selected actress Sofia Vergara to be its newest spokesmodel.

The Emmy-nominated actress currently is shooting her first advertising campaign for the cosmetics brand. The ads are slated to debut in January 2012 and Vergara will be representing some new additions to the CoverGirl collection.

"We couldn’t think of a better person to represent our brand. Sophia is gorgeous inside and out and has broad appeal," stated Vince Hudson, general manager for CoverGirl cosmetics. "She personifies what it means to be a CoverGirl through her confidence and beautiful sense of humor."

Vergara is a lead in ABC’s "Modern Family" and also executive produced the Spanish version of "Desperate Housewives." Her upcoming movies include "The Smurfs" (August 2011), "Happy Feet 2" (November 2011), "New Year’s Eve" (winter 2011) and "The Three Stooges" (coming in 2012).

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Infusium 23 joins K Public Relations’ portfolio

BY Antoinette Alexander

NEW YORK — Infusium 23 hair care, which is available in more than 20,000 retail stores across the United States and Canada, has joined K Public Relations’ portfolio of Idelle/Helen of Troy brands.

K Public Relations immediately will implement a national public relations campaign highlighting new product launches and Infusium 23’s philosophy of a simple and effective three-step system that provides customized solutions for problem hair.

Infusium 23 offers customers 17 SKUs in the collection of Repair & Renew, Moisture Replenisher, Frizz Control, Color Defender and Volume Builder. In 2011, the brand restaged the "Color Protector" regimen to become "Color Defender" with a sulfate-free shampoo formulation. The brand also is launching a new SKU under the Repair & Renew regimen called intensive hair therapy conditioner.

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