CENTER STORE

Cadbury reports improved sales, predicts stronger second half

BY Anna Mcgrath

LONDON Confectionary group Cadbury reported improved trading in April and May, thanks to Easter chocolate sales and new product launches, and anticipated further improvement in the second half of the year, according to the Associated Press.

Despite a slow start to the year, the maker of Trident and Dentyne gum, Halls and Bassett’s candies and Cadbury chocolates predicted a stronger second half that will balance out this year’s sales as a whole.

Gum and candy remained robust, aided by improved performances in several developed markets, Japan in particular.

The company’s share price rose 0.6% to 525 pence ($8.54) on the London Stock Exchange.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

SoBe Lifewater introduces its latest calorie-free drink with a summer-long promotional tour

BY Anna Mcgrath

PURCHASE, N.Y. PepsiCo.’s SoBe Lifewater announced its summer plans to travel across the country to promote its newest zero-calorie enhanced water and its two additional flavors.

The new zero-calorie SoBe Lifewater flavors are sweetened with the all-natural, zero-calorie sweetener PureVia, made from a highly pure extract of the Stevia plant leaf, and are infused with a unique mix of antioxidant vitamins C and E, essential B vitamins and herbal ingredients.

“SoBe Lifewater is the ultimate summer accessory, whether you’re at the beach or at a backyard barbecue,” said Angelique Krembs, SoBe marketing director at PepsiCo. North America Beverages. “What better time of year to provide consumers more variety in the healthier beverages they seek and exclusive access to the hottest social events.”

SoBe will unveil marketing events in late June in order to engage consumers all summer long. For more information, visit www.sobeworld.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Goodwin partners with GoodNites Brand to revamp packaging

BY Anna Mcgrath

MEDIA, Pa. Goodwin, the award-winning youth brand design firm, has teamed up with Kimberly-Clark’s GoodNites brand in creation of a new product packaging design for its brand of youth pants.

The new design features a more contemporary look, prominent sizing and weight range scale, and clear differentiation between the brand’s briefs and boxer product forms, making it easier for moms everywhere to find the right product for their children.

Goodwin’s focus was to create a package design that met the brand’s three key objectives: create a sense of normalcy that brings the brand promise to life, improve product differentiation at shelf level and improve shopper navigation.

GoodNites’ brand team worked directly with moms and children using the product to ensure customer satisfaction. The recently refurbished GoodNites brand packaging is now available.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?