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Cabot Creamery Cooperative has gone Greek for yogurt.

BY Allison Cerra

CABOT, Vt. Cabot has launched and already stocked shelves with its unique recipe for Greek Style yogurt. Its rich taste and thick consistency is a recipe for success, Cabot said. The company, already dubbed “Makers of the World’s Best Cheddar” hopes it will take on a new title as “Makers of the World’s Best Greek Style Yogurt.”

“Our new line of Greek Style Yogurt melts in your mouth—better than ice cream if you want rich, luscious taste,” said Richard Stammer, Cabot Creamery Cooperative’s chief executive officer. “The family farmer-owners of Cabot Creamery Cooperative have produced another world-class product. And, like our award winning cheeses, our Greek Style Yogurt is in a class all by itself. We’re proud of that and we think our customers will agree.”

Available now only at area Publix Super Markets, the retail food chain currently stocks Cabot Greek Style Yogurt in the following six-ounce flavors of peach, strawberry, chocolate, vanilla and tropical fruit. The chain also carries Cabot’s Plain Flavor Greek Style Yogurt in a 32-ounce size.

Yogurt is one of the oldest known foods, dating back more than 4,500 years. Their concentrated nutrients include high levels of calcium, protein, vitamins B6 and B12, and magnesium, all of which promote intestinal health and help cure bacterial infections.

While the health benefits of Cabot Greek Style Yogurt are extensive, this style of yogurt trumps traditional American-style with its cooking advantages.

“Cabot’s Greek Style Yogurt has countless uses as an ingredient in recipes,” said Cabot’s celebrity Chef of Staff, Jon Ashton. “It won’t separate when it is baked and can easily be substituted for cream. Best of all, it can be used in so many wonderful recipes. It’s great with honey and nuts, makes a great smoothie and it makes an amazing chiffon or topping for healthy desserts.”

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Smart Balance unveils $40M marketing campaign

BY Tara Smith

NEW YORK Smart Balance on Monday unveiled a $40 million marketing campaign, running through 2008, the will expand the breadth and depth of its product portfolio, in addition to its consumer base.

The campaign includes TV, print and online elements including a relaunched Web site. The company’s expanded portfolio will feature new butter speads containing Omega-3, varieties of milk and cream cheese. Smart Balance’s products contain no hydrogenation and no trans fatty acids.

“The [dairy] category has been in decline,” said Greg Venner, chief marketing officer at Smart Balance, which was acquired earlier this year by Boulder Specialty Brands, Boulder, Colo. “The new advertising and marketing focuses on Smart Balance’s most important health benefits and attributes, coupled with a lifestyle message of enjoying life.”

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Liv Tyler and family partner with Emergen-C to support breast cancer research

BY Tara Smith

FOOTHILL RANCH, Calif. Alacer Corp., the makers of Emergen-C, on Monday announced a partnership with actress Liv Tyler, her mother Bebe Buell and grandmother Dorothea Johnson to support the fight against breast cancer with the launch of Emergen-C Pink.

Featuring a pink lemonade flavor, the vitamin-enriched fizzy drink mix formulated with 1,000 mg of vitamin C, B vitamins and minerals is the first cause-related product launch from Alacer Corp., which will contribute 50 percent of all Emergen-C Pink profits to breast cancer research.

Tyler and her family are a part of Generation Pink, women committed to the health and wellness of all women. Over the years, the Gen Pink women have been dedicated to the fight against breast cancer through their work with Cartier, Vera Wang and other designers.

“My mother, grandmother and I feel so lucky to be a part of this special new Emergen-C Pink campaign to help inspire breast cancer awareness and to provide support to women of all generations,” Tyler said.

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