BEAUTY CARE

Buyer awareness helps sun care shine

BY Antoinette Alexander

Greater consumer awareness of the dangers of the sun’s harmful rays and greater product innovation are spelling growth in the sun care market. And, as the industry wades through the recently issued regulations by the Food and Drug Administration, new innovative products for both children and adults hit the pipeline, which is likely to mean further growth.

One example is Sunbow, which is aiming to make sun safety fun for children with its new line of fun and innovative sunscreens. Its new product line is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide a strong UVA/UVB barrier without such chemical actives as oxybenzone or octinoxate.

Animated characters from Nickelodeon’s popular series “Dora the Explorer” and “SpongeBob SquarePants” grace the front of the Sunbow sprays, tubes and sticks to help get children excited about the application process. Furthermore, the formulas go on in a color — pink, blue or yellow — but dry clear so children won’t miss a spot. Several of the products also feature a bubble gum fragrance.

For 2011, Hawaiian Tropic rolled out its new Shimmer Effect lotion sunscreen, available in SPF 20 and 40, and After Sun lotion. The Shimmer Effect lotion is positioned as the only sunscreen that gives skin instant radiance by providing broad-spectrum UVA and UVB protection.

La Roche-Posay, the company that brought the Anthelios sunscreen franchise and the first-ever “shaka shaka” fluid to the United States, announced the availability in July of its new Anthelios Mineral ultra light sunscreen fluid SPF 50. The product will be available at select CVS/pharmacy, Duane Reade and Walgreens locations.

“La Roche-Posay found that more and more consumers, not just those with sensitive skin, are looking for mineral versus chemical sunscreens,” stated Yannick Raynaud, [general merchandise] for La Roche-Posay USA. “For those who desire a 100% mineral UV protection yet equally efficacious, high broad-spectrum alternative, La Roche-Posay created Anthelios 50 Mineral, a sunscreen with SPF 50 and high UVA protection that is completely free of chemical filters and tested safe for even sensitive skin.”

 

The article above is part of the DSN Category Review Series. For the complete Sun Care Buy-In Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

At-home hair removal falls short

BY Antoinette Alexander

NEW YORK — Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


Depilatories slipped 3.4% to $26.4 million during the 12 weeks ended May 15 across food, drug and mass (excluding Walmart), according to SymphonyIRI.


Sally Hansen and Veet have been developing products to make at-home hair removal even easier. Also, Veet recently launched a “28 Days of Beautiful” Facebook application to promote its new Veet ready-to-use wax strips for face and body, and to engage consumers with a panel of celebrity experts.

 

The article above is part of the DSN Category Review Series. For the complete Hair Removal Sell-Through Report, including extensive charts, data and more analysis, click here.

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Brushing on innovation

BY Antoinette Alexander

NEW YORK — L’Oréal Paris has combined its cosmetics and skin care expertise into one innovative formula with Visible Lift Smooth Absolute instant age-reversing foundation.


The SPF 17 formula is infused with an anti-aging complex, hydra-collagen, which also contains Pro-Retinol A, elastic, collagen and vitamin E. The prestige-inspired, click-through brush sweeps the formula evenly onto skin, providing controllable coverage and a weightless finish.


Available as of July in eight shades, the new Visible Lift Smooth Absolute has a suggested retail price of $15.95.

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