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Butterfinger ends its intern search

BY Allison Cerra

GLENDALE, Calif. “Fun” appears to be the key buzzword for hungry summer job seekers. Butterfinger announced that its nationwide search for four FUNterns – digital dudes and/or divas who want to get paid to tweet, text, post, blog, blip, flickr, digg and more – has officially closed more than three weeks early due to an unprecedented response.

“Over the last four days, Butterfinger has received five times the number of applications typically seen for internship positions,” said FUNternship recruiter Tricia Bowles, spokeswoman for Nestle Confections & Snacks. “The overwhelming interest in this one-of-a-kind summer job is proof that Butterfinger has its ‘finger’ on the pulse of what excites Web 3.0 job seekers in today’s virtual workplace.”

The Butterfinger Marketing Team will now review the hundreds of applicants’ resumes, cover letters, social media prowess and technical skills to find FUNterns in Los Angeles, Atlanta, Chicago and New York. The final four will be announced on July 6th at www.facebook.com/butterfinger.

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Progresso to launch high fiber soup line in fall 2009

BY Anna Mcgrath

MINNEAPOLIS Progresso announced its new line of high fiber ready-to-serve soups available this fall in four varieties.

Fiber has been regarded as the number one ingredient to better overall health ? yet nine-in-10 Americans are not getting the recommended daily value, the company said.

“It’s important for consumers to eat high-fiber foods, as they’ve been shown to support digestive health,” said Michelle Tucker, senior nutrition scientist, General Mills Bell Institute of Health and Nutrition. “With 28% of the recommended daily value of fiber per serving, Progresso High Fiber soups will make it convenient for consumers to get more fiber in their diets while enjoying a wholesome, satisfying meal.”

Progresso’s new high fiber line is part of the Progresso’s brand ongoing focus on healthy innovations and contains no added MSG, no artificial flavors and seven grams of fiber per serving.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Dr Pepper Snapple Group sign franchise with Jack in the Box

BY Anna Mcgrath

PLANO, Texas Dr Pepper Snapple Group and Jack in the Box announced their recent multi-year franchise to allow both Dr Pepper and Diet Dr Pepper to all Jack in the Box restaurants nationwide.

Commencing July, Diet Dr Pepper will be made available to all of the nearly 2,200 Jack in the Box in the United States with national availability expected by year end.

“Dr Pepper is a strong brand that performs well in our system,” said Terri Graham, SVP, chief marketing officer for Jack in the Box. “Jack in the Box has one of the most varied menus in the QSR segment, and with the addition of Diet Dr Pepper, we’re pleased to be able to offer our guests even more beverage options.”

Dr Pepper was created in Waco, Texas, in 1885 and is the oldest major soft drink brand in America and is one of the most popular soft drink, with both Dr Pepper and Diet Dr Pepper among the top 10 carbonated soft drink brands in the United States.

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