Busch brand plays up hunting season with redesign
BY Ryan Chavis
ST. LOUIS — Busch announced a package redesign as well as a chance to win a hunting getaway. The 2014 Busch Hunting can features hunting graphics — including silhouettes of deer, elk and duck — over Busch's signature "blaze orange" background.
The packaging will include 60,000 random, special-edition "Trophy Cans," which consumers can then use to enter the "Hunt Down A Trophy Can" contest and have the chance to win prizes, including a hunting vacation. After finding the special-eiditon Trophy Can, consumers can capture a photo with the can and upload it through the brand's Facebook page or on Busch.com. Each week, the two most creative submissions will be selected; winners will be rewarded with hunting equipment prizes.
"For the past several years, we've had a great time playing around with the packaging designs during hunting season to celebrate our loyal drinkers who are avid outdoorsmen and have a passion for hunting," said Edison Yu, VP of value brands at Anheuser-Busch. "New this year, we're giving our fans a chance to win an incredible hunting trip that will be the envy of everyone else at deer camp."
All weekly winners will be entered to win a paid hunting trip at Deer Creek Lodge in Sebree, Ky.
Cheetos brand announces Halloween-inspired snack
BY DSN STAFF
Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub.
The limited-edition bag of snacks features skeleton-shaped Cheetos treats. The 8-oz bag retails for $3.49. The new treat joins last season's multipacks of treat-size Cheetos Crunch snack bags with glow-in-the-dark packaging. The 30-count, 0.65-oz bags carry a suggested retail price of $5.00.
"Halloween is our time to shine, and it's Chester Cheetah's job to add the flavor each year," said Jeff Klein, vice president of marketing for Frito-Lay. "This year, we're blowing out the treats and tricks, delivering a little bit of fun in every bag and giving families the opportunity to release some seasonal mischief; proving once again that Chester Cheetah really is the king of Halloween."
The brand also announced a revamped CheetosHalloween.com, which encourages consumers to share the playful spirit of Halloween, which includes a way to digitally prank friends and family members. Project TP — a partnership with Google Maps, Google Earth and Google Maps Street View — lets consumers toilet-paper any structure around the world by entering a street address. Fans also have a chance to with gift cards or cash by completing a TP mission and entering a unique code from their product purchases.
A Twitter challenge and "ghostery" store pranks also are on the Halloween checklist at CheetosHalloween.com. The brand will introduce a 15-second television spot called "Hatchet Jim" to further add to the spooky vibe.
Actress Judith Light, National Council on Aging raise awareness about influenza with PSA
WASHINGTON — Award-winning actress Judith Light — known for TV’s "Who’s the Boss?," "Dallas" and "Ugly Betty" — is joining the National Council on Aging to raise awareness about influenza this season, NCOA announced Monday. The Flu + You program, a national public education initiative by NCOA aims to educate adults 65 years of age and older about the seriousness of the flu, the importance of annual vaccination, and available vaccine options.
The public service announcement will share information about the increased risk of flu in adults 65 years of age and older and the importance of understanding their flu vaccine options and getting an annual vaccine. According to the Centers for Disease Control and Prevention, the single-best way to prevent the flu is to get an annual vaccination, which is recommended for everyone 6 months of age and older.
“I just turned 65 and I am busier than ever. I need to stay healthy and can’t let the flu slow me down, so I received my annual vaccination and learned there are different flu vaccine options for people 65 and older,” Light said. “I want to encourage others to speak with their doctor or pharmacist to find out more about simple steps they can take to help prevent the flu for themselves and the people they care about.”
“Research shows that the immune system weakens with age, which means older adults are more likely to catch the flu and that they can suffer greater complications because of other health issues,” said Albert Terrillion, NCOA senior director for Clinical and Community Partnerships and director of NCOA’s Self-Management Alliance. “Through Flu + You, we encourage all older adults to help protect themselves by getting vaccinated as early in the season as possible.”
Adults ages 65 and older typically account for more than half (60%) of flu-related hospitalizations and almost all (90%) of flu-related deaths. Adults 65 years of age and older have flu vaccine options, including the traditional, standard-dose vaccine and a higher-dose vaccine specifically designed to address the age-related weakening of the immune system. The higher-dose flu vaccine, which includes four times the antigen compared with the standard-dose vaccine, triggers the body to produce more antibody against the flu virus.
Flu vaccination is a Medicare Part B benefit, which means there is no co-pay for eligible beneficiaries 65 years of age and older.
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