BEAUTY CARE

Burt’s Bees documents sustainable business practices

BY Antoinette Alexander

RALEIGH, N.C. Burt’s Bees, a maker of natural personal care products, has released a Corporate Social Responsibility Report to document the brand’s commitment to sustainable business practices.

The report, dubbed “The Greater Good Social and Environmental Progress Report: 2008 and Before,” assesses three key areas: Natural ingredients and processes, environmental stewardship and humanitarian efforts.

  • Natural ingredients and processes as a path to well-being: While the company’s products average 99 percent natural, the brand has set a goal of being 100 percent natural by 2011 and in the most environmentally sensitive packaging possible. As part of this effort, the company, in 2007, eliminated the use of shrinkwrap on the lip balms and lip shimmers to reduce energy use and packaging waste. They also pioneered the introduction of a TerraSkin wrapper for bar soap. TerraSkin is a treeless and bleach-free paper alternative made from limestone that degrades quickly back to its original state.
  • Environmental Stewardship as it relates to sustainability in Burt’s Bees operations, supply chain and packaging: The company has set a goal to be the “greenest personal care company on Earth” by 2020. Year to year, through the first half of 2008, the company has cut its electricity use by 14 percent per sales dollar and reduced manufacturing related water use by more than 20 percent. Other steps along the way include off-setting all of the company’s energy use and setting an incentive plan that ties all employee bonuses to the company’s progress in sustainability. In an effort to get to zero waste, the company has reduced waste to landfill by more than 50 percent in one year.
  • Humanitarian efforts that support the well-being of its constituents: Within the Research Triangle Park community, Burt’s Bees has partnered with Habitat for Humanity to begin building a second home in North Carolina’s first green affordable housing community. Earlier this year, Burt’s Bees closed its operations for a day to take the company out to build a playground for the community with KaBOOM!, a non-profit dedicated to building playgrounds in walking distance to every child in the country.

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Coty posts record FY revenues for sixth time running

BY Antoinette Alexander

NEW YORK Coty Inc.—which acquired in late 2007 Del Laboratories, a move that bolstered Coty’s presence in color cosmetics and nail care—announced on Friday that it posted record-breaking revenues for the sixth consecutive fiscal year.

Total net sales for the fiscal year ended June 30 totaled $4 billion, up 23 percent from 2007.

The Coty Prestige division ended the fiscal year with net sales of $2.1 billion, 16 percent ahead of the prior year period.

Meanwhile, the Coty Beauty division—which benefited from the strength of the adidas and Rimmel brands and the acquisition of Del Labs—posted sales of more than $1.9 billion, a 33 percent boost from the year-ago period.

The acquisition of Del Labs, which closed at the end of 2007, integrated the skin care and color cosmetics brands Sally Hansen, N.Y.C. New York Color and La Cross into the Coty Beauty portfolio, bolstering Coty’s presence in the color cosmetics and nail care market share.

With a steady sales foothold in Western Europe and the United States (54 percent and 32 percent of the company’s worldwide sales, respectively), Coty intensified its expansion into emerging markets like Asia and Australia (7 percent of worldwide sales). The expansion in Asia is attributed to the strong performances from the adidas, Rimmel, Calvin Klein, Marc Jacobs, Sara Jessica Parker, Chloe, Kate Moss and David Beckham fragrances, as well as a new joint venture in China.

“By investing in and growing our existing brands and alternatively through strategic acquisitions, Coty will continue to achieve and exceed its goals, strengthening the company’s presence as a global beauty leader,” stated Bernd Beetz, chief executive officer of Coty.

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Oral-B introduces its lightest rechargeable sonic toothbrush

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B has announced the launch of the new Pulsonic, the brand’s slimmest and lightest rechargeable sonic toothbrush.

Pulsonic offers a specifically designed Pulsonic brush head that contours to the teeth for an effective clean. With more than 27,000 sonic vibrations per minute, Pulsonic’s bristles clean and whiten teeth in two weeks by reducing surface stains by up to 94 percent, according to the company.

Like other Oral-B rechargeable toothbrushes, it features a two-minute timer that indicates when the recommended two-minute brushing time has been reached. An additional timer signals at 30-second intervals to encourage thorough brushing of the four quadrants of the mouth.

“We know that many consumers who prefer sonic toothbrushes are looking for slimmer, lighter, quieter options that don’t sacrifice performance,” stated Dr. Paul Warren, dentist and vice president of global professional and scientific relations for P&G oral care. “As the newest addition to Oral-B’s best-in-class lineup, Pulsonic is designed to meet this need by providing a quiet, gentle and effective clean with a slim, light handle that is easy to maneuver.”

Oral-B Pulsonic is available starting this month and has a suggested retail price of $69.99.

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