BEAUTY CARE

Burt’s Bees co-founder dies at 80

BY Antoinette Alexander

MAINE — Burt Shavitz, the iconic, bearded beekeeper who co-founded Burt’s Bees in 1984, has passed away. He was 80 years.

“We remember him as a bearded, free-spirited Maine man, a beekeeper, a wisecracker, a lover of golden retrievers and his land. Above all, he taught us to never lose sight of our relationship with nature,” the company stated on its Web site. “Thanks for everything, Burt. You will live in our hearts forever.

The Burt’s Bees story began back in 1984 when Shavitz saw Maine artist Roxanne Quimby hitchhiking and stopped to offer her a ride. The two hit it off and it wasn’t long before Quimby started making candles with unused wax from Shavitz’s beehives. They made $200 at their first craft fair and, within a year, raked in $20,000.  

Facing increasing demand, the company relocated in 1994 from Maine to North Carolina to focus on health and beauty.

Starting in 1999, the company set its sights on international growth and began opening offices in the U.K., Ireland, Canada, Hong Kong and Taiwan.

In 2003, Quimby sold 80% of the company to an investor group for $170 million.

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Elisabeth Hasselbeck’s NoGii takes ‘Best Product’ at ECRM VMS event

BY Michael Johnsen

TAMPA, Fla. — NoGii was named the DSN Best New Product at the recent ECRM 2015 Vitamin & Sports Nutrition event held here for its Whey & Quinoa Protein Powder. In addition, Spartan Brands was a finalist for its Beautiful Nutrition Healthy Hair Diet collection.
 
The two products were selected from among several entries which were displayed in the ECRM hospitality area throughout the event. Buyers cast their votes for the products based on product innovation and packaging. 
 
NoGii was created by gluten-free advocate and Emmy award-winning TV host Elisabeth Hasselbeck, and consists of 14 products ranging from high-protein bars and paleo bars to whey & quinoa protein powders. None of the items contain high fructose corn syrup, sugar alcohols, trans fats or hydrogenated oils, and are gluten-free as certified by the Gluten-Free Certification Organization. 
 
NoGii’s Whey & Quinoa Protein Powder is the brands’ first non-bar product, and contains 20 grams of protein, 7 grams of fiber, probiotics and 170 calories per serving, according to the company. It’s available in cocoa chocolate and vanilla bean 1.5 lbs jugs. 
 
Beautiful Nutrition is a new beauty, diet, health and fitness brand of Spartan Brands that is touting the concept of “Whole Body Supplements.” Its products contain advanced nutritional ingredients both topically and internally, and its collections are formulated specifically for women to provide a whole body system to enhance both appearance and well-being.
 
The brand’s Healthy Hair Diet supplement contains a blend of active ingredients including biotin, zinc, vitamins C and D, Fo Ti Root, and PABA, which have been shown to be necessary for the production of collagen protein found in healthy hair, support hair thickness, promote less graying and help prevent hair loss due to insufficient vitamin D, according to the company.
 
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Unilever to acquire Murad skin care brand

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever remains hot on the acquisition trail as it has signed an agreement to acquire clinical skin care brand Murad, which was developed by Howard Murad, a dermatologist, pharmacist and UCLA professor. Terms of the deal were disclosed.

This follows the recent acquisitions of Dermalogica, Kate Somerville and REN, which jointly position Unilever as a key player in the personal care prestige segment.

“We are delighted to welcome Murad to our portfolio of prestige personal care brands. As an expert ‘Doctor brand’, Murad offers products in a differentiated clinical and holistic well-being segment. It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired. We look forward to working with Dr. Murad and his team to continue to grow the brand,” stated Paul Polman, Unilever CEO, in announcing the deal.

Founded in 1989 in Los Angeles, Murad has a significant presence in the United States through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta Beauty and Nordstrom; as well as through direct sales. It also has a regional hub for Europe located in the United Kingdom, and the brand can be found in more than 42 countries, in department stores, pharmacies, spas and salons.

“We’ve always looked for opportunities to reach more people with our message of Inclusive Health and to touch more lives with our targeted, high-performance products. With Unilever, we can broaden our reach and significantly grow our brand, while remaining faithful to the founding principles of Murad. There is a very bright path ahead and I am excited to work with Unilever to share our products with the world—together we can inspire every person that the Murad brand touches to live life beautifully,” Murad stated.

The brand, which had a turnover of $115 million in 2014, will be incorporated into Unilever’s prestige division, which is exclusively dedicated to select distribution and premium personal care brands.
 

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