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Bulldozer relaxation shot looks to demolish energy drink market

BY Allison Cerra

MEMPHIS, Tenn. Frontier Beverage Co. has launched its second low-calorie, low-sugar relaxation beverage.

Following the retail debut of Unwind, a 12-oz. relaxation beverage, new Bulldozer is a 3-oz. shot containing 20 calories. Bulldozer is a proprietary blend of B vitamins and antioxidant-rich acai and berry juices combined with natural relaxation agents melatonin, rose hips and valerian root.

“We designed Bulldozer to be the most powerful relaxation aid on the market, with the goal of knocking out the effects of energy drinks, caffeine and daily stresses with only three ounces,” said Terry Harris, Frontier Beverage CEO.

For more information, visit Frontierbeverage.com.

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MillerCoors opens craft-, import-beer-focused biz

BY Allison Cerra

CHICAGO MillerCoors has developed a company that focuses on craft and import beers.

Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.

“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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