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Budweiser reveals global campaign

BY Ryan Chavis

NEW YORK — Budweiser on Wednesday revealed the brand’s global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser’s Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

"While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion," said Andrew Sneyd, global vice president, Budweiser. "With the Rise as One campaign, Budweiser celebrates the world’s favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community." 

The Rise as One campaign will be revealed to a national audience with the first of multiple new TV spots airing online on March 5, 2014. It will be supported by out-of-home content, which the company said will showcase the passion of fans across the globe as they unite to celebrate the tournament.

Budweiser also has unveiled its packaging for the tournament, which features the FIFA World Cup trophy. The limited edition aluminum trophy bottle will be introduced in more than 40 countries. The brand’s packaging also includes limited edition glass bottles, cans and secondary packaging.
 

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Bear Naked expands flavor offerings

BY Ryan Chavis

BATTLE CREEK, Mich. — Bear Naked — a supplier of granola, trail mix and cookies — has introduced the new Honey Almond Protein flavor, which combines whole-grain oats, honey and roasted almonds and packs 10 g of protein per serving. 

"We know that our fans are increasingly looking for deliciously real foods that provide protein as a way to stay fueled and ready for whatever adventure they choose, whether they’re hitting the slopes or the trail," said John King, Bear Naked marketing director. "We’re passionate about creating natural, great-tasting foods that power active lifestyles and help you ‘One Up’ your adventures."

Bear Naked products are available at retailers nationwide. The new flavor is sold in 11.2-oz. packages and will appear join the existing roster of eight granola flavors offered by the company.

 

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Doritos snack gets fiery flavor

BY Ryan Chavis

PLANO, TX — Doritos, a brand from PepsiCo’s Frito-Lay division, announced an addition to its Dinamita rolled tortilla chip line. The new Doritos Dinamita Fiery Habanero chips feature spicy habanero peppers and hints of chili and red peppers, all in a rolled tortilla chip.

The new rolled tortilla chips are now available at retailers in select locations throughout the United States and come in three sizes: a 1.125-oz. bag for a SRP of $0.50, a 4-oz. bag for a SRP of $1.49, and a 9.25-oz. bag for a SRP of $2.99.

The Doritos Dinamita line was introduced in spring 2012. In addition to the new Fiery Habanero variety, the line also includes Chili Limon and Nacho Picoso flavors.

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