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Budweiser’s patriotic motif signals continuing support of military families

BY Ryan Chavis

ST. LOUIS — Budweiser’s limited-edition, red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand’s commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

Beginning now through Aug. 15, fans can enter a code contained inside specially marked packages of Budweiser on Budweiser.com/donate, which will trigger a $1 donation to Folds of Honor. Budweiser and its wholesalers have managed to raise almost $10 million for military families since first partnering with the organization in 2010.

"The most important thing we as Americans can do is let military families know we haven’t forgotten the sacrifices they and their loved ones have made for our freedom," said Major Dan Rooney, founder, Folds of Honor Foundation. "Thanks to the longstanding commitment of Budweiser and its network of wholesalers, thousands of people have been able to pursue their dreams and recognize achievements that may have before seemed impossible."

Budweiser also is encouraging consumers to support military families through a series of auctions on Charitybuzz.com. Bids can be placed on exclusive experiences from Budweiser, which range from a go-cart race with Kevin Harvick to tickets to a MLB All-Star game.

"Budweiser celebrates America and our military every single day, but this summer is especially important as we welcome thousands of troops home from overseas," said Brian Perkins, VP Budweiser. "Our ultimate goal is to make it possible for everyone to say thank you, whether it’s by triggering a donation to Folds of Honor with a case of Budweiser, bidding on an auction item or attending an event with the Budweiser Clydesdales. The sacrifices made by our military and their families are deserving of a nationwide salute."

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CDC, U.S. Public Health Service advise use of daily HIV-prevention pill among at-risk populations

BY Michael Johnsen

ATLANTA — The Centers for Disease Control and Prevention on Wednesday released guidance advising practitioners to offer an HIV prevention pill to healthy individuals who are at high-risk for an HIV infection, according to published reports. 

The guidelines, issued in conjunction with the U.S. Public Health Service, involve the use of pre-exposure prophylaxis, a strategy in which at-risk individuals take a daily dose of an antiretroviral drug to reduce their risk of HIV infection.

The guidelines replace interim guidance that emerged after studies showed PrEP to be effective in different patient populations.

 

 

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Actavis extends agreement to market, distribute generic Concerta

BY Ryan Chavis

DUBLIN — Actavis has reached an agreement with Janssen Pharmaceuticals to continue supplying the authorized generic version of Janssen’s Concerta (methylphenidate hydrochloride extended-release tablets), the company announced.

Under the terms of the agreement, Janssen Pharmaceuticals will continue to manufacture and supply Actavis with all dosage strengths of the generic drug, and Actavis will continue to market and distribute the drug in the United States. This agreement runs until Dec. 31, 2017.

Concerta is indicated for the treatment of attention deficit hyperactivty disorder in children ages 6 years to 17 years and in adults ages 18 years to 65 years, as part of a total treatment program. The drug had U.S. brand and generic sales of $1.4 billion for the 12 months ended Feb. 28, according to IMS Health.

 

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