Bud, Miller battle out their rivalry with competing colors, new labels
ST. LOUIS & MILWAUKEE Anheuser-Busch will release Budweiser beer in new all-red packaging this summer and Miller Brewing has redesigned Miller Lite beer in all-blue bottles, coming to stores this month.
The new Miller Lite bottles will feature signature the beer’s long-time catchphrase “Great Taste/Less Filling.” The beer bottles will also get upgraded labels displaying the “4-Time World Beer Cup Gold Award Winner” title.
Bud beer labels have carried the new tagline, “The Great American Lager,” since 2007. The Bud label design will also change slightly; the old Anheuser-Busch eagle will be replaced with the words “Beechwood Aged.” The eagle will be moved to the red label on the neck of the bottle.
Budweiser has said the new packaging is part of the celebration for the 75th anniversary of the Budweiser Clydesdales.
Exclusive earth-friendly coffee now at Wal-Mart
BENTONVILLE, Ark. Wal-Mart has launched six coffees under its exclusive Sam’s Choice brand. The new coffees will be available in stores this April at $5.88 for 10 oz. to 12 oz. bags and are part of the company’s “Earth Month” campaign.
The Sam’s Choice coffees include products that are Fair Trade and Rainforest Alliance Certified as well as organic. In addition, the coffees are roasted by Cafe Bom Dia, a Brazil-based company that measured, reduced and offset its emissions to become the world’s first CarbonNeutral roaster.
“We recognize our customers’ desire to buy products that have a positive environmental and social impact, and we are proud to offer an affordable line of coffee that is sourced and roasted with sustainability in mind,” said DeDe Priest, senior vice president and general merchandise manager for Wal-Mart. “For instance, if each of Wal-Mart’s 200 million shoppers bought one 10 oz. bag of Sam’s Choice Rainforest USDA Certified organic coffee, it would prevent 133 million pounds of fertilizers and chemicals from being released into the environment.”
Frito-Lay, Strauss form joint venture to operate Sabra
PURCHASE, N.Y. PepsiCo announced Monday it completed the formation of its joint venture with Strauss Group to operate hummus maker Sabra.
The venture, owned 50/50 by Pepsico’s Frito-Lay and Strauss, will make and sell dips and spreads, especially hummus—a spread made with mashed chickepeas, olive or sesame oil, and various spices—in the United States and Canada.
Sabra had 2007 sales of $65 million, and total U.S. sales of hummus last year were about $192 million, according to PepsiCo.