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Bud Light intros lime, orange flavored lagers

BY Gisselle Gaitan

Bud Light is adding even more citrus to its portfolio by introducing the new Bud Light Lime and Bud Light Orange.

Both lagers are brewed with real lime and orange peels and deliver a clean and crisp taste that highlights the products natural citrus flavors, the New York City-based company said.

“Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family,” Andy Goeler, vice president of marketing at Bud Light, said. “Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years.”

To celebrate the launch of the lime and orange beverages, the company, which is part of the Anheuser-Busch family, will be launching two commercials titled ‘Earth” and “Taste It” that highlight how each lager is brewed with real citrus peels.

Bud Light Lime is available nationwide and Bud Light Orange will be available from April through September. Further information can be found on the company’s website or social media channels.

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Hellmann’s dives into the ketchup game

BY Gisselle Gaitan

Hellmann’s, a brand that is most notably known for its mayonnaise products, has expanded its portfolio by introducing its first-ever ketchup product.

Available at retailers nationwide, Hellmann’s Real Ketchup Sweetened only with Honey is created with six ingredients tomato puree, honey, white wine vinegar, spices onion powder and salt. The product has no artificial ingredients or preservatives and uses non-GMO sourced ingredients, the Englewood Cliffs, N.J.-based company said.

“Over time, food has continued to evolve and it’s time for ketchup to evolve too,” Russel Lilly, marketing director of Hellmann’s, said. “We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We’re giving people a choice when it comes to feeding themselves and their families with a brand they know and trust.”

Hellmann’s Real Ketchup Sweetened only with Honey can be found in the condiment aisle in 14-oz., 20-oz. and 32-oz. bottles. More information and recipes can be found on the company’s website.

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Strongbow joins royal wedding hype, intros rosé apple

BY Gisselle Gaitan

Joining the growing excitement for the upcoming royal wedding of Prince Harry and Meghan Markle, Strongbow Hard Cider decided there’s no better way to celebrate than by releasing its new rosé apple cider with a limited-edition royal rosé teacup set.

The White Plains, N.Y.-based company’s new rosé apple is a semi-dry cider that gets its color from a touch of red-fleshed apples. It also contains 50% less sugar than other leading hard ciders, and contains a light, bubbly and fruity flavor, the company said.

“As England’s No.1 hard cider brand, we are thrilled to introduce a new way to drink rosé with rosé apple and a spirited take on tea time with our royal rosé teacup sets,” Jessica Robinson, vice president of portfolio brands, said. “Through the union of our British heritage and a modern twist on rosé, we are marrying two of America’s latest obsessions just in time for the fairytale royal wedding this spring.”

Strongbow’s hard ciders are made from apples and other natural flavors that are imported and produced from orchards in the U.K. and Belgium. The brand’s other flavors include gold apple, artisanal blend and cherry blossom.

Rosé apple is currently available for purchase nationwide, and the company will be looking to offer more than 1 million limited-editions mini-can trial packs at the suggested retail price of $1.50 each. More information can be found on Strongbow’s website, Instagram and Facebook pages.

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