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Bud Light to launch ‘Stay in the Game’ campaign

BY Ryan Chavis

ST. LOUIS — Bud Light is launching a "Stay in the Game" campaign that will help fans to make smart choices during Super Bowl XLVIII. 

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," Rob McCarthy, VP Bud Light, said. "’Stay in the Game’ is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

The brand is partnering with NFL Hall of Famer Bruce Smith to help in getting the message out during the Big Game. Smith was pulled over in 2009 for driving under the influence. He will recount his personal story through a public service announcement that asks fans to drink responsibly by having a safe ride home after the event. Smith’s PSA can be viewed by adults ages 21 years and older on Bud Light’s Facebook and YouTube pages.

"No matter what team you’re cheering for, the Super Bowl is a day to celebrate the game of football with family and friends," Smith said. "There are many consequences with drunk driving — you can injure yourself or impact the lives of innocent people around you. I’m fortunate to partner with the Bud Light team and share my personal story so others can learn from my experience."

Bud Light also is partnering with on-demand transportation app Uber to help provide new and existing users with safe rides. Adults can visit the Bud Light Facebook page for 48 hours between Wednesday, Jan. 29 and Friday, Jan. 31 for a chance to receive one of 4,800 promotional codes for a $25 credit to their Uber account. 
 

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Whole Foods, Pivot to debut new TV series

BY Antoinette Alexander

AUSTIN, Texas and LOS ANGELES — Whole Foods Market and Pivot, Participant Media’s TV network targeting millennials, have announced the launch of the television series "Dark Rye.”  

The first episode, hosted by Kirk Lombard, a Bay Area fisherman and  forager, airs Wednesday.    

Dark Rye
 was created as an online magazine by Whole Foods Market in 2012. The publication, through stories, recipes and creative projects, encourages imagination and inspires its audience to try something new. A 2013 James Beard Award winner, Dark Rye explores the realms of food, health, sustainability, design, technology and social enterprise.  
 
The first season of “Dark Rye” will highlight topics ranging from artists seeking social justice to entrepreneurs rebuilding Detroit to culinary masters maintaining sustainable food traditions.  

"Whole Foods Market and Dark Rye are the perfect foundation for the kind of engaging storytelling Pivot wants to bring viewers,” stated Kent Rees, EVP marketing, scheduling and operations at Pivot. “Aligning with their brand addresses our desire to create customized content that truly speaks to the spirit and attitude of the next generation."  

 

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Report: New urgent care chain offering IVs to cure hangovers coming to NYC

BY Antoinette Alexander

NEW YORK — New York City’s Upper West Side is set to become the home for Cure Urgent Care’s first New York City location, according to a local report, offering local residents a cure for hangovers via an IV.

DNAinfo.com reports that the chain of urgent care facilities is looking to open a location on Broadway between West 102nd Street and West 103rd Street in May.

In April, a location is set to also open in Huntington, Long Island, followed by five other locations in New York City over the next year and a half, according to the DNAinfo.com report.

Aside from treating non life-threatening ailments, the facility will also provide IVs for patients feeling dehydrated or even hungover, co-founder Dr. Jake Deutsch, who served as chief resident at Beth Israel Hospital, was reported as saying.

He also noted that the facilities are striving to offer a “concierge level of care” by offering, for example, iPads for patients.

 

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