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Bud Light kicks off ‘Year of the Fan’ campaign

BY Allison Cerra

ST. LOUIS — Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

"Our multitouch sponsorship will provide everything the NFL fan needs to have a stellar season," Bud Light VP Mike Sundet said. "From in-store promotions and digital activations, to on-site activities and … Super Bowl XLVII, our goal is to make the excitement of the upcoming season even better."

Earlier this month, Bud Light kicked off its season with the launch of the Bud Light Fantasy Football League. The game connects Bud Light drinkers with fantasy football and gives them the chance to compete for hundreds of prizes, including Super Bowl tickets, by building their ultimate fantasy roster with special codes printed on more than two billion specially marked Bud Light bottles.

Throughout the season, Bud Light said it will debut four new NFL-themed advertisements, two of which — "Very Superstitious" and "My Bud Light" — which aired during the NFL Kickoff game between the New York Giants and Dallas Cowboys on Sept. 5. "Very Superstitious" pays homage to the sometimes bizarre rituals fans will perform in the name of team success, and "My Bud Light" welcomes fans to the Bud Light Fantasy Football League, humorously highlighting the potential fantasy success (or fumbles) each Bud Light bottle code represents. The two additional NFL-themed ads will air later in the season. Other activations throughout the NFL season include in-store promotions with Doritos and Tostitos, exclusive on-package discounts with NFLShop.com and special Bud Light Lime NFL packaging.

To conclude the campaign, "Year of the Fan" will culminate at Super Bowl XLVII. Bud Light will serve as the exclusive beer advertiser for Super Bowl XLVII, and Super Bowl XLVII imagery will be featured on all Bud Light products and packaging beginning in mid-December.

For more information on Bud Light’s NFL sponsorship throughout the season, visit BudLight.com or Facebook.com/BudLight.

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Mylan launches drug reference for mobile devices

BY Alaric DeArment

PITTSBURGH — Mylan has launched an application version of the reference guide to its drugs, the generic drug maker said Thursday.

The company announced what it called the first ever app of its Generic Brand Reference Guide, a free reference for healthcare professionals, patients and pharmacy students that enables the fast identification of brand and generic drugs. The 2012 print edition of the GBR was made available in a pocket-sized format earlier this year.

"We are pleased to offer Mylan’s 2012 GBR to healthcare professionals in the U.S., including pharmacists, physicians and nurses and chain and wholesale buyers," Mylan North America president Tony Mauro said. "The GBR provides a comprehensive and up-to-date list of the generic and brand names for more than 2,000 separate oral and liquid dosage forms, as well as injectable and transdermal products. Mylan is committed to partnering with healthcare providers to optimize their time and together expand access to high-quality medicine."


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Popcorn, Indiana launches new snacks

BY Allison Cerra

NEW YORK — Popcorn, Indiana is sweetening up the snacks aisle.

The company said it has reintroduced its limited-edition flavor line. New to the portfolio this year are chocolate peanut butter kettlecorn and dark fudge peppermint kettlecorn. What’s more, Popcorn, Indiana has added more flavors to its year-round lineup: almond biscotti popcorn and roasted peanut caramel popcorn. The new varieties are all natural, gluten free, contain whole grains and have zero trans fats, cholesterol or preservatives.

"Our mission has always been to expand the possibilities of popcorn," Popcorn, Indiana president and CEO Hitesh Hajarnavis said. "By offering completely new indulgent popcorn treats, we are able to push the popcorn category to the next level. Other companies have launched similar products this season and we welcome them to the category we created. Since the 2011 program came to a close, consumers have been clamoring for its return via email, phone calls and social media commentary. We are excited to be back with an even stronger lineup of flavors to rock some taste buds once again."

Almond biscotti and roasted peanut caramel popcorn will hit shelves in September and will remain staples in the Popcorn, Indiana line throughout the year. The limited-edition flavors will be available in retailers nationwide through March.

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