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Bud Light kicks off the NFL season with new campaign

BY Gina Acosta

NEW YORK — Popular beer brand Bud Light plans to kick off the NFL season this week by celebrating the fans that have made football the number one sport in America.

Bud Light will launch a nationwide marketing campaign this week starring newly designed NFL team cans, highlighted by a television spot featuring former NFL players Bo Jackson, Justin Tuck and Tim Couch.

Debuting during Thursday Night Football, the 75-second film was directed by acclaimed music and film director Mark Romanek and includes a voiceover by actor Michael K. Williams. Titled "This is Your Can's Year," the film takes viewers on a journey around the league, encapsulating what the game day fan experience and tradition is like among NFL teams. 

"Just like wearing your favorite player's jersey or team colors is a badge of honor, so is drinking from your Bud Light team can," said Mark Goldman, senior marketing director, Bud Light. "Our mission with our new film was to pay tribute to the passion fans feel for their team, and capture the optimism that we all feel as NFL fans at the beginning of the season, when it truly can be your team's year."

Along with ads running throughout the NFL season, the comprehensive NFL campaign leverages key elements of Bud Light's NFL partnerships and features a mix of radio, print, digital, programmatic advertising and retail elements. To officially mark the kickoff of the NFL season, Bud Light will ring the opening bell at the New York Stock Exchange on Thursday, Sept. 8. Throughout the season Bud Light will also kick off each week's first game as the presenting sponsor of Thursday Night Football on CBS and NFL Network, integrating the brand and its NFL team cans throughout the broadcast.

In addition to being the Official Beer Sponsor of the NFL, Bud Light has local agreements with 28 NFL teams, each of whom has limited-edition, team-specific packaging allowing fans to take their team spirit to a whole new level. Taking inspiration from classic football jerseys, this season's bold and simplistic 12-oz. team cans feature the new Bud Light logo, the team's logo and colors and the NFL logo. The cans will be brought to life in each market through OOH featuring localized, signature phrases that every team's fan will recognize and embrace.

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Minute Rice gets a better-for-you, global makeover

BY Gina Acosta

HOUSTON — A popular rice brand in the United States is getting a revamp thanks to consumers' increasing preferences for healthier and globally inspired foods.

Minute Ready to Serve Rice is launching a new whole grain blend, Brown Rice & Quinoa, as well as globally inspired Basmati Rice, and Family Size Bowls in whole grain brown and white rice options.

Minute Ready to Serve Brown Rice & Quinoa combines two 100 percent whole grains — brown rice and red quinoa — creating a nutty and slightly crunchy product that is versatile enough to eat alone or in other meals such as salads or even breakfast options. Brown Rice & Quinoa is made with quinoa, an ancient grain containing all nine essential amino acids. Ready in just 60 seconds, it's the only product available of its kind in a single-serve cup similar to other Minute Ready to Serve varieties with the added benefits of being a good source of fiber and gluten-free.

An additional new, single-serve option is Minute Ready to Serve Basmati Rice. With its aromatic fragrance, nutty flavor and 60-second heating time, Basmati Rice can serve as a simple side dish or foundation to any Asian, Middle Eastern and traditional dish.

Minute Ready to Serve Rice Family Size Bowls are another new convenient option in the Minute Rice family of products. Available in two 16-ounce, gluten-free varieties including whole grain brown rice and white rice, Family Size Bowls are microwave-ready in just two minutes and serve three to four family members, making it a no-fuss side dish or foundation to a great weeknight meal that can be served straight from the bowl with no clean-up. Family Size Bowls help make fried rice and stir-fry dishes even easier, too, since the rice is fully cooked and just needs heating.

"These new Minute Rice products reflect the emerging needs and preferences of our consumers — convenience, portability, variety and superior quality," said Paul Galvani, SVP of Marketing at Riviana Foods Inc. "The combination of whole grain brown rice and quinoa provides a versatile and wholesome option and adds to Minute Rice's growing line of better-for-you products, while Ready to Serve Basmati Rice adds to our popular globally-inspired options. Family Size Bowls help alleviate some of the meal time stress for our consumers, leaving them more time to spend with their families."

Available at retailers nationwide, Minute Ready to Serve Brown Rice & Quinoa and Ready to Serve Basmati Rice are offered for a suggested retail price of $2.00. Minute Ready to Serve Family Size Bowls, available in whole grain brown and white rice, are sold for a suggested retail price of $3.39 across the country.

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Bloomberg: Organic Gatorade is here

BY Gina Acosta

PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture. According to Bloomberg, the company is now selling strawberry, lemon and mixed berry G Organic in Kroger supermarkets and plans to expand the rollout to other retailers over the next few weeks. The suggested retail price for the new drinks is $1.69 for a 16.9-ounce bottle. (Bloomberg)

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