Bubblicious ads to no longer target those under 12
NEW YORK Cadbury Adams announced this week that, as part of the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative, it has decided to stop advertising Bubblicious Gum to children under 12, according to published reports.
The move, part of a 2007 Federal Trade Commission pledge to either go sugarless or draw an advertising cutoff at 12, was a result of the federal government’s increasing focus on combating childhood obesity in the United States.
Nine of the 13 participants in the initiative have committed to the new age restrictions in their advertising and on selling kids under 12 more healthy products. Coca-Cola, Hershey Foods and Mars have said they already do not direct any of their advertising to kids under 12.
Evian promotes sustainable water plans for Earth Day
ATLANTA Evian Natural Spring Water has announced its support for the global development of sustainable water systems by launching the Evian Water Protection Institute. Working with the Ramsar Convention on Wetlands, Evian has introduced recycled plastic (r-PET) to the production of its bottles sizes and has also announced the launch of a team effort with RecycleBank Inc., a rewards program established to encourage people to recycle plastic water bottles.
Evian said the goals of the Water Protection Institute include: helping maintain and/or restore wetlands, as well as promote wellness of their local communities and access to resources; developing information trades about water resource management and sustainability; and encouraging local communities to get active in the management of their nearby wetlands.
“Currently, it is estimated that 1 billion people in the world do not have access to clean drinking water,” said Elio Pacheco, president of Evian North America. “Evian has always been an exemplary model of innovative eco-friendly initiatives and continues its commitment to these efforts with the introduction of our three newest programs.”
The Evian Water Protection Institute has several water sustainability projects in the works, the first of which are located in Bung Khong Long Lake, Thailand; the Jagadishpur Reservoir, Nepal; and the La Plata basin in Argentina. Evian’s plans focus on helping the local populations find solutions in managing and sustaining water resources.
Ocean Spray introduces Craisins 100-calorie packs
LAKEVILLE-MIDDLEBORO, Mass. Craisins brand dried cranberry snacks, produced by Ocean Spray, will now be available in 100-calorie packs, the company said. The sweetened dried cranberries are being touted as a healthy snack alternative that can be enjoyed on the go.
“Offering 100-calorie packs gives consumers another way to enjoy Craisins—whenever and wherever they want,” said Ocean Spray’s chief operating officer of domestic business, Ken Romanzi.
Fat-free, cholesterol-free Craisins also are reported as a good source of fiber. Ocean Spray said they also have no added artificial flavors or preservatives, and are trans fat free.
The new Craisins 100-calorie packs retail at $2.89 and are now available at grocery stores, supermarkets and other retailers across the United States.