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BTS spending up, but economy is still a drag

BY Michael Johnsen

While viewers forecast that this year’s overall spending will be up from last year for BTS, economic factors are still top of mind while shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. More than half of viewers say they will shop for sales more this year compared with last year. The top drivers for BTS shopping venue selection are price (84%) and cost savings (76%). To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Mass merchandisers pop as the top destination for BTS shopping

BY Michael Johnsen

On average, respondents made four trips to the store in order to complete their back-to-school shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. Likely due to discounts, the overwhelming majority of AccentHealth viewers are visiting mass merchants (96%) for their BTS needs, though 38% do shop BTS in the drug channel. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Reckitt Benckiser sponsors Save the Children’s efforts to combat fatal diarrhea among small children

BY Alaric DeArment

PARSIPPANY, N.J. — OTC drug and consumer products maker Reckitt Benckiser is working with a charity group to combat one of the leading causes of death in young children around the world.

RB said Tuesday that it had teamed up with Save the Children to help prevent child deaths from diarrhea. Diarrhea is the second-leading cause of death in children younger than 5 years. This year, RB sponsored its biannual Global Challenge to raise money for a children’s health product in Indonesia.

"The Global Challenges give RB employees the opportunity to participate in several global Save the Children projects that we support," RB senior brand manager for Finish and leader of the company’s Save the Children team Christine van den Broeck said. "The experience in Indonesia was so eye-opening, and truly showed how far funds we raise go to help children in need."

The Global Challenge, which took place in June, included 61 RB employees from 29 countries and such events as auctions, product sales and dress-down days, as well as the creation of a charity cookbook sold to communities in New Jersey. In total, the campaign raised $65,000, which was matched by RB, and the company hopes to raise $1 million for Save the Children in 2013.

 

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