Bruder Healthcare to expand Thermalon line
ALPHARETTA, Ga. Bruder Healthcare Co. is looking to extend its line of Thermalon heat therapy products into the cough/cold arena, the company noted recently.
A recent sinus compress (covering the eyes and nose) test-marketed in the allergy set generated three-times the sales as compared to a similar SKU merchandised alongside other hot/cold therapies, the company shared with Drug Store News. The moist heat helps relieve sinus pain and congestion.
Metabolife supplement with vitamin D3 premieres at Natural Products Expo West
ANAHEIM, Calif. Metabolife on Saturday launched Metabolife Green Tea + Vitamin D3 at the Natural Products Expo West as part of the brand’s focus on health and wellness.
Vitamin D3 is important to maintaining a healthy body by increasing calcium absorption.
“Weight management has always been the core of the Metabolife brand, but our responsibility to health and wellness doesn’t stop there,” stated Niki Simoneaux, brand manager for Metabolife. “Our new Metabolife Green Tea + Vitamin D3 provides all-natural wellness support to help us reassure our customers that their health is our first priority when it comes to weight management.”
The new product will be available to ship to retailers this month.
CRN refutes claims made in Reader’s Digest article about vitamins, supplements
WASHINGTON The Council for Responsible Nutrition on Friday issued a response to a recent article in the April 2010 issue of Reader’s Digest magazine, which suggested that advice to take vitamins is a “folk tale.”
CRN pointed to an updated position paper issued in December by the American Dietetic Association, which states dietary supplements can help Americans better reach recommended consumption of nutrients, as just one affirmation as to the importance of supplementing.
“The reality is that vitamins and other dietary supplements play an important role — along with other smart choices such as healthy diet and exercise — in helping promote and maintain overall health and wellness,” stated Douglas MacKay, CRN VP scientific and regulatory affairs. “The [Reader’s Digest] article fails to put the science into perspective, cherry-picking through the scientific literature and, as the article concludes, providing ‘the Reader’s Digest Version’ to what should be a more thorough explanation of the role of vitamins.”