HEALTH

Bruder Healthcare to expand Thermalon line

BY Michael Johnsen

ALPHARETTA, Ga. Bruder Healthcare Co. is looking to extend its line of Thermalon heat therapy products into the cough/cold arena, the company noted recently.

A recent sinus compress (covering the eyes and nose) test-marketed in the allergy set generated three-times the sales as compared to a similar SKU merchandised alongside other hot/cold therapies, the company shared with Drug Store News. The moist heat helps relieve sinus pain and congestion.

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Want Align? Get in line!

BY DSN STAFF

NEW YORK —You don’t have to look any further than the Align box on the shelf—or the empty space where it used to be—to realize just how popular probiotics have become. Align is selling fast.

For the 52 weeks ended Feb. 24, sales of Procter & Gamble’s lead probiotic supplement were up 433% to $28.7 million across food, drug and mass (minus Walmart), according to Information Resources Inc.

Already, 1-in-4 probiotic purchases is going to the Align brand, P & G noted. The brand is similarly the leading probiotic recommended by gastroenterologists.

P&G rolled out Align to full distribution in mid-March 2009, which means in the nearly 12 months since its launch, Align has generated more than $23 million on top of the $5 million base the brand had prior to full distribution.

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CRN refutes claims made in Reader’s Digest article about vitamins, supplements

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition on Friday issued a response to a recent article in the April 2010 issue of Reader’s Digest magazine, which suggested that advice to take vitamins is a “folk tale.”

CRN pointed to an updated position paper issued in December by the American Dietetic Association, which states dietary supplements can help Americans better reach recommended consumption of nutrients, as just one affirmation as to the importance of supplementing.

“The reality is that vitamins and other dietary supplements play an important role — along with other smart choices such as healthy diet and exercise — in helping promote and maintain overall health and wellness,” stated Douglas MacKay, CRN VP scientific and regulatory affairs. “The [Reader’s Digest] article fails to put the science into perspective, cherry-picking through the scientific literature and, as the article concludes, providing ‘the Reader’s Digest Version’ to what should be a more thorough explanation of the role of vitamins.”

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