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Brown & Haley debut Roca Buttercrunch Thins

BY Adam Kraemer

TACOMA, Wash. Brown & Haley, a Tacoma, Wash.-based candy company, has introduced Roca Buttercrunch Thins.

The candy sticks, which come in boxes of eight, are available in four chocolate flavors: milk chocolate butter toffee, dark chocolate butter toffee, milk chocolate caramel and dark chocolate truffle.

“When you bite into a thin you taste the coating of chocolate and then the buttercrunch just squishes in your mouth for a pop of butter flavor,” said chief executive officer Pierson Clair, according to published reports.

The boxes sell in grocery and drug stores for about $3.

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Bubblicious ads to no longer target those under 12

BY Adam Kraemer

NEW YORK Cadbury Adams announced this week that, as part of the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative, it has decided to stop advertising Bubblicious Gum to children under 12, according to published reports.

The move, part of a 2007 Federal Trade Commission pledge to either go sugarless or draw an advertising cutoff at 12, was a result of the federal government’s increasing focus on combating childhood obesity in the United States.

Nine of the 13 participants in the initiative have committed to the new age restrictions in their advertising and on selling kids under 12 more healthy products. Coca-Cola, Hershey Foods and Mars have said they already do not direct any of their advertising to kids under 12.

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Rudolph introduces caffeine-infused snack chip

BY Adam Kraemer

NEW YORK Rudolph Foods Co., a branded and private-label snack supplier, announced that Engobi chips, infused with caffeine, will be available on store shelves this month.

Engobi, short for Energy Go Bites, comes in two flavors—Cinnamon Surge and Lemon Lift—and each single-serving bag (1.5 ounces) contains approximately 140 mg of caffeine.

“Engobi rockets the act of snacking to an exciting new level,” said Mark Singleton, vice president of sales at Rudolph. “Every sweet, delicious chip is infused with not just energy, but with fantastic flavor.”

The bags will retail for a suggested $1.29.

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