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Brow Stylist creates fuller sales

BY Antoinette Alexander

Beauty shoppers are loving L’Oréal’s Brow Stylist pencil, as evidenced by the 19% jump in sales, according to the latest IRI data.

(For the full report, including charts, click here.)

Define, shape and fill brows with the Brow Stylist Brow Shaping Duet, two coordinating pencils that blend together to naturally enhance brows. For the best results, L’Oréal suggests using the darker shade first and apply with light, feathered strokes to fill in uneven areas, and then follow with the lighter shade to blend and highlight.

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Creating a ‘must have’ for teen girls

BY Antoinette Alexander

The nail care segment continues to battle a downshift in sales as the once red-hot at-home gel manicure trend cools and manufacturers face tough comps.

(For the full report, including charts, click here.)

According to the vendor-supplied IRI data, the drop in sales of nail polish at U.S. multi-outlets continues, declining about 9% for the 52 weeks ended July 13.

The good news is that polish remains a popular fashion accessory, and manufacturers are hard at work to deliver the latest innovations.

The affordability of nail polish, in addition to new product innovations, makes the category popular, and this is especially the case for younger girls.

Mintel research revealed that nail products are a “must-have” item for teens and tweens. Indeed, 92% of girls between the ages of 9 years and 17 years use some sort of nail product — making it the most popular cosmetic item among teen girls. Nail product usage rises to 97% for girls ages 12 years to 14 years, and 14% of all teen and tween girls use nail products on a daily basis.

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Room to make a mark in U.S. South

BY Antoinette Alexander

Bold brows are hot, hot, hot.

The trend toward a defined eye continues to fuel sales of eye makeup and that is especially the case for brows, as sales are on the rise in both the mass market and prestige channels.

(For the full report, including charts, click here.)

According to IRI, sales of eyebrow makeup rose 9% for the 52 weeks ended June 15 at U.S. multi-outlets.

Meanwhile, sales of prestige eyebrow makeup rose 28% for the 12 months ended March 2014, according to the NPD Group. The increase is in sharp contrast to the total U.S. prestige makeup market’s 3% growth during that period.

NPD research has uncovered regional opportunities for increased distribution and growth in brow makeup.

While the West is the largest region in terms of U.S. prestige eyebrow makeup sales, there is potential for additional growth in the South, where 70% of prestige stores are selling brow makeup products. In addition, the southern region, which accounts for nearly one-third of all U.S. prestige eyebrow makeup sales, is not performing as strongly when compared with the total market, according to NPD.

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