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Brookshire Grocery deploys Retail 20/20 to reduce shrink

BY Antoinette Alexander

MOUNT LAUREL, N.J. — Agilence, a provider of cloud-based exception reporting solutions, has announced that Brookshire Grocery has deployed Retail 20/20 reporting to reduce shrink and improve in-store operations.

"We needed a powerful reporting application to get the most out of our data and a team to help us drive it," stated John D’Anna, CIO for Brookshire Grocery. "After a six-month pilot, it was clear that Retail 20/20 was able to deliver a significant return on our investment."

"The adoption rate of Retail 20/20 has outpaced even our own expectations," added Russ Hawkins, CEO of Agilence. "Brookshire Grocery Company is another validation point of the success of our solution and team."

Texas-based Brookshire Grocery operates 152 stores in Texas, Louisiana and Arkansas.

 

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Study: Shoppers want more mobile content from brands, retailers

BY Antoinette Alexander

DALLAS — Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

Consumers also reported that the biggest influence driving them to make a purchase is "an item being on sale." Nearly all shoppers (96%) surveyed said that they look at a weekly sales circular before shopping, and more than half of mobile shoppers report that they would be more likely to look at the circular if they could access it on their phones.

"Bringing an intuitive and fast circular experience to our mobile shopping platform has been a great success," stated Chris Fagan, Key Ring CEO. "Consumers win because they can access more than 170 exclusive circulars on their phone. Consumer packaged goods companies and retailers win because they can connect with shoppers during the path to purchase. Shoppers’ expectations for relevant, personal and easily accessible mobile experiences will continue to be a strong focus for marketers trying to maximize the potential of the ever-growing number of mobile phones across the country."

 

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Snuggle and ‘all receive new additions

BY Ryan Chavis

WILTON, Conn. — Sun Products, a provider of household care products, has announced new additions to the Snuggle laundry brand, which includes Snuggle Scent Boosters, All Free Clear liquid fabric softener and dryer sheets, and All Mighty Pacs OXI.

 

Snuggle Scent Boosters offer a convenient way to give laundry a touch of freshness. The product will be available nationwide beginning in March. Snuggle Scent Boosters are available in two fragrances — Lavender Joy and Blue Iris Bliss.

 

All Free Clear liquid fabric softener and dryer sheets are the latest addition to the All Free Clear line, the No. 1 recommended detergent brand by dermatologists, allergists and pediatricians for sensitive skin, the company said. All Free Clear liquid fabric softener and dryer sheets can be found on store shelves beginning in March.

All Mighty Pacs OXI work to eliminate tough stains while brightening the entire wash, according to the company.  All Mighty Pacs OXI will be available nationwide as early as next month.

 

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