BEAUTY CARE

Brooke Shields named Coppertone spokeswoman

BY Antoinette Alexander

KENILWORTH, N.J. Schering-Plough, the maker of Coppertone, has named actress and model Brooke Shields a spokeswoman for the brand’s new Coppertone NutraShield with Dual Defense.

“I am excited to work with the Coppertone brand to help raise awareness on the need for year-round sun protection and the benefits of antioxidants in promoting natural skin repair,” stated Shields.

The new NutraShield product line, which includes a SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 for the body, is a broad spectrum sunscreen lotion enriched with antioxidants that promote natural skin repair and combat premature skin aging from the sun. 

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Gillette develops new men’s line

BY Antoinette Alexander

NEW YORK Gillette is expanding its portfolio with the launch of several men’s hair styling and personal care products.

To meet the needs of today’s men who want to look good but desire a simple and quick grooming routine, Gillette has developed a line of Gillette Styling products that will be available in February. The collection is comprised of six products including gels, hairspray and putties. 

Also launching in February are the newly formulated Gillette Series Shave Gels and new Gillette Fusion Gamer. The razor features the technology and performance of the 5-Blade Gillette Fusion shaving system but with a new look. The three new Gillette Series Shave Gels have been formulated with advanced lubricants. Extra Comfort enhances razor glide; Cool Cleansing cools the skin; and Moisturizing hydrates the skin while shaving.

There’s also the new Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant, which is currently available. 

Launching in May are two new Hydrating Body Washes. The new products include a Hydrator + Body Wash for Sensitive Skin and Hydra-Scrub + Body Wash, which uses power beads to help remove dry skin.

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Unilever acquiring TIGI professional hair product business

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever, whose hair care brands include Dove, Suave and Sunsilk, is stepping into the premium hair care business by agreeing to buy the TIGI professional hair product business and its supporting education academies for $411.5 million in cash.

“We already have a strong position in daily hair care and adding the salon brands will further our position in the hair category. We can bring our world-class R&D expertise to it and offer greater opportunity for geographical expansion. TIGI’s strength in styling, and its fashion and beauty expertise will also help us raise the bar on innovation for our existing hair brands,” stated Vindi Banga, Unilever president of foods, home and personal care.

The deal, which is subject to regulatory approval, is expected to be completed by the end of March.

Upon completion of the transaction, TIGI will operate as a stand-alone global business unit within Unilever, reporting to Michael Polk, president of Unilever Americas.

TIGI’s major brands include Bed Head, Catwalk and S-Factor. TIGI, which launched in 1986, has operations in the United States, United Kingdom, Italy, Germany and Australia. It employs about 550 people and, in 2008, generated worldwide sales of approximately $250 million, with nearly half coming from the United States.

The transaction does not include the Toni & Guy salon business.

TIGI has been owned and run by Bruno, Guy and Anthony Mascolo, creators of Toni & Guy ‹ with their brother Toni — who are CEO, chairman and worldwide creative director of TIGI, respectively. As part of an exclusive consulting agreement with Anthony and Bruno, Anthony will continue to work in the business in his creative role and Bruno will continue to be an advisor.

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