BEAUTY CARE

Bröö unveils new shampoo bars

BY Gisselle Gaitan

The latest product launches from Bröö continue to feature beer as a key ingredient, this time in two the launch of an additional two shampoo bars — Bröö Craft Beer Bar Energizing with Cactus Lime and Ginger, and the Bröö Craft Beer Bar Hydrating with Sea Salt and Bergamot shampoos. Both products are multifunctional and able to work on the hair, body, face and beard.

Each of the bars contain built-in massage nubs to knead away stress and provide a relaxing in-shower experience, the company said. Both bars are vegan, brewed without harmful chemicals, and cruelty-free.

Bröö’s Craft Beer Bar Energizing in Cactus Lime and Ginger contains B vitamins, proteins and minerals in malted barley, which nourishes, repairs and protects both hair and skin. The hops flowers essential oils, which fortify and soothe. Also included within the product is caffeine to stimulate both scalp and skin; green coffee extract to wake up hair follicles; and BRÖÖLuxe, an alternative to silicone that locks in moisture.

The Hydrating Craft Beer Bar with Sea Salt and Bergamot also contains B vitamins, proteins and minerals in malted barley, which nourishes, repairs and protects both hair and skin. Coconut oil also is included as well to hydrate hair and skin in BRÖÖLuxe.

Both products will be available exclusively at select Walmart locations and online for the suggested retail price of $5.99 each beginning in February.

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Coty, Amazon Echo Show partner on personal beauty assistant

BY Gisselle Gaitan

Coty has announced a partnership with Amazon on a new personal beauty assistant designed to bring on-demand, occasion-based look planning that is determined by personal attributes such as hair, eye and skin color. Called Let’s Get Ready, the visual skill was designed specifically for Echo Show, Amazon’s first Echo device with a screen.

“Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. We’re thrilled to be leading the market with the introduction of a visual beauty skill in the U.K., inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes,” Jason Forbes, Coty chief digital and media officer said.

Let’s Get Ready can deliver more than 2,000 unique combinations of hair, eye and skin color for various event types. Also included within the assistant are visual “how to’s” and quick tips with recommended products from Coty’s portfolio, which includes Clairol, Rimmel, Max Factor, Bourjois, and Sally Hansen. Other options available to users are the ability to add products directly to their Alexa shopping list, and syncing with Facebook’s calendar to suggest looks for upcoming events.

“Our Consumer Beauty brands — Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen — are all about helping consumers express ‘your beauty, your way.’ Collaborating with Amazon for the Let’s Get Ready skill is a perfect way to enable self-expression tailored for each individual with an emphasis on physical characteristics, personal style, trend preferences and specific events,” Nick Sedgwick, Coty consumer beauty, GM, UK and Ireland, said.

The assistant will be available in the U.K. on the Echo Show, as well as other Echo devices in January.

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CoverGirl intros Katy Kat Gloss

BY DSN STAFF

CoverGirl’s Katy Kat line is expanding. The brand’s collaborative line with pop star Katy Perry now includes Katy Kat Gloss, a 12-SKU line of high-pigment liquid lip gloss. The launch is accompanied by a new commercial starring Perry touting the product.

The lip gloss is designed to deliver on vibrant colors while also providing moisture and shine, CoverGirl said. The line includes such colors as White Catillac, Cobalt Kitty, Purrple Paws and Cateloupe, among others. Each lip gloss has a cat-shaped “kitty cap” that CoverGirl said was inspired by Perry.

The Katy Kat collection previously included pearl and matte lipsticks, eyeliner, mascara, and pearl shadow and highlighter.

Katy Kat Gloss will be available nationwide with a suggested retail price of $6.99 to $8.99.

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