BEAUTY CARE

Broadway Nails debuts new French nail look

BY Antoinette Alexander

Nail care company Kiss is looking to jazz up the classic French nail look this spring with the launch of new Nude French Deceptions and Tip Tease under its Broadway Nails brand.

The Nude French Deceptions feature a softer white tip that blends in with the natural pink nail. The glue-on nails last for up to 10 days. The kit contains 28 Nude French Nails in 14 sizes and nail glue and comes in two shades: peach and pink.

The company also introduced new Tip Tease nails that feature a hot pink swirly-flower pattern over the white tip for a more creative nail.

Both nail products feature new packaging for the nail glue. The glue has a resealable screw cap for easy open and dry-proof storage. The formula now contains vitamin A, E and Pro B5 to promote natural nail growth and strengthening.

Both products retail for $4.99.

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Mintel: beauty manufacturers tapping into public desire for ethical cosmetics

BY Antoinette Alexander

CHICAGO Beauty manufacturers are riding the natural and ethical wave with new launches that focus on the environment, animal safety and human rights, suggests recent research from Mintel Global.

According to the data from the Mintel Global New Products Database Cosmetic Research, more than 2,800 ethical cosmetic and skin care products were launched in the United States last year. In just the first five months of 2008, more than 1,800 new ethical beauty products have appeared on retail shelves.

“Beauty manufacturers have tapped into natural and ethical claims as a way to differentiate their products,” stated Nica Lewis, senior analyst at Mintel. “With ‘green living’ a hot issue for many Americans, companies have begun to highlight their use of natural ingredients and environmentally friendly packaging.”

The report found that cruelty-free is the most widely made ethical claim in new U.S. beauty products. In 2007, nearly 1,600 beauty and personal care products were introduced with a “cruelty-free” claim. In Mintel’s consumer research, 2-in-5 American women said they look for beauty products that were not tested on animals.

The organic trend in food has fueled the inclusion of natural contents in beauty products. The research found that 35 percent of American women surveyed cited natural ingredients as influential to their purchase decisions.

In addition, 12 percent of women cited recycled packaging as important to their beauty purchasing decision.

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SoftSheen-Carson updates relaxer packaging

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer.

The new packaging freshens Precise’s image with a sleek color scheme and layout and slimmer box, which saves on retailer’s shelf space. The package still has the signature periwinkle blue, purple and white. It offers the same number of applications across all SKUs: Two applications for twin packs and four applications in the economy pack.

The relaxer has the same formulation and the box clearly flags the “Same Patented Formula” and the number of applications included.

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