Britain’s ad regulator tells Coca-Cola to pull plug on Vitaminwater claim
LONDON — The Advertising Standards Authority, an agency that regulates ads in Britain, said that Coca-Cola needs to stop running certain claims for its Vitaminwater brand.
According to published reports, the agency said that Coca-Cola described the flavored water drinks as "delicious and nutritious" in ads that ran last year. The Advertising Standards Authority said that Vitaminwater’s drinks contain 4 tsp to 5 tsp of sugar, and did not qualify to tout the "nutritious" claim.
In late 2010, Vitaminwater launched Stur-D, which Coca-Cola said was the first water and juice beverage to include vitamins C and D and calcium.
Samuel Adams introduces Revolutionary Rye
BOSTON — Samuel Adams is expanding its beer lineup with new Revolutionary Rye.
An American-style rye ale, the new beer is a deep, reddish-hued ale, brewed with both rye and roasted malt for a spicy character, the company said.
Samuel Adams Revolutionary Rye now is available as part of the new Samuel Adams American Originals variety pack for a suggested retail price of $13.99 to $15.99 per 12-pack.
Supervalu customers tackle cravings during Super Bowl
MINNEAPOLIS — During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.
Topping the list of go-to snacks during the Super Bowl are dips and spreads, up from last year to 30%, followed by chicken wings (22%) and pizza (17%). Chips and other salty snacks, such as peanuts, popcorn and pretzels, dropped to fourth place (14%). Rounding out the category were hamburgers, hot dogs and bratwurst at 9%. Places to purchase these items, the retailer’s survey found, were local supermarkets (80%) followed by discount stores, mass merchants or warehouse clubs (42%); restaurants, caterers, gourmet food stores or delicatessens (9%); and convenience stores (5%).
The survey also found that the amount fans plan to spend on foods and snacks dropped compared with last year: Half of those hosting a party plan to spend $50 or less, versus $100 or less in 2010.
“It’s clear from the survey that fans are betting on finding convenient and affordable foods to serve at their playoff and Super Bowl parties,” said Julie Dexter Berg, Supervalu’s chief marketing officer. “We recognize that shoppers will be looking for some simple ideas to round out their game-day party menus.”