HEALTH

Brioschi Pharmaceuticals to revitalize Brioschi heartburn-relief brand

BY Michael Johnsen

FAIR LAWN, N.J. Brioschi Pharmaceuticals International last month announced its intent to revitalize the Brioschi heartburn-relief brand. The company is pitting substantial capital into a marketing plan that incorporates everything from trade promotions, sampling and healthcare professional recommendations to newspaper advertising, digital marketing and sponsorships, the company stated.

 

Brioschi identified the Greenwood Group to help manage the company’s growth both nationally and internationally. “[Greenwood] is a significant addition to our team,” stated Arthur Dessein, Brioschi’s VP sales. “Their industry expertise is astonishing, and they’re simply the best at what they do.”

 

A line extension is in the works for release in early 2011. “Brioschi is a niche product,” said Greenwood Group president Patrick O’Leary. “Consumers have a demand for it, and they will go somewhere else if they can’t find it.”

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HEALTH

Sam’s Club takes children’s vitamins center stage

BY Drug Store News Team

Positioned directly opposite the pharmacy counter, Sam’s Club has placed children’s supplementation center stage with this pallet display of Bayer HealthCare’s licensed Flintstone gummy vitamins. And as an extra "Yabba-dabba-doo!" for parents, Sam’s Club makes mention of the fact that supplemented nutrition is only 7 cents per day.

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Council For Responsible Nutrition names new members

BY Michael Johnsen

WASHINGTON The Council for Responsible Nutrition last week added four members to its roster — ingredient manufacturer Ashland Aqualon Functional Ingredients, functional foods supplier Celsius, dietary supplement developer Nutrition 21 and eye supplement marketer ZeaVision.

 

 

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