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Breyers, Klondike, Popsicle introduce new better-for-you dessert options

BY Anna Mcgrath

ENGLEWOOD CLIFFS, N.J. Three well-known ice cream companies are cooling down for summer with their new lineup of ice cream and frozen treats, set to arrive just in time to celebrate National Ice Cream Day on July 19.

Whether consumers are looking for a healthy snack or craving a truly indulgent dessert, Breyers, Klondike and Popsicle are sure to have whatever they’re looking for.

This summer, Breyers welcomes its Smooth & Dreamy line. The all-natural, half-the-fat ice cream option is a healthy choice with 30% fewer calories than regular ice cream but with the same delicious taste.

The Klondike 100 Calorie and Klondike No Sugar Added products are two other options for a guiltless crave-quencher this summer season. For its chocolate-lovers, Klondike announced that six of the Klondike stickless bars now have a thicker chocolate shell with 25% more chocolate coating to surround the light ice cream filling.

Not to be outdone, Popsicle announced the expansion of its Slow Melt line in 2009, now with more fun sizes, shapes, colors, flavors and characters for kids and less mess for moms. The All Popsicle Slow Melt ice pop varieties are fat free and a good source of vitamin C.

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New all-natural cheese line from Alouette

BY Anna Mcgrath

NEW HOLLAND, Pa. Alouette introduced its new all-natural line of soft spreadable cheeses, free from artificial flavors, colors and preservatives.

The healthy transition marks Alouette as the pioneer brand to offer 100% nine all-natural spreadable cheese flavors.

“We’re thrilled to lead our category and demonstrate our commitment to offering superior quality by offering the nation’s only line of all-natural soft spreadable cheeses,” stated Rafael Lampon, marketing director at Alouette. “Our consumers communicated that all natural ingredients were important to them and that an all-natural Alouette offering would fit better into their efforts to maintain a healthy lifestyle. Our new 100% all-natural ingredients enhance the fresh and creamy flavors that the Alouette brand has built itself upon and will heighten the experience of entertaining friends and family. Alouette also makes a delicious snacking alternative for personal enjoyment.”

The revamped line is now available nationwide. For more information visit www.alouettecheese.com.

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Naked Juice introduces 100% recyclable bottles with its Naked reNEWabottle

BY Anna Mcgrath

AZUSA, Calif. Furthering its commitment to quality and sustainability, Naked Juice has launched its reNEWabottle, making it the first nationally-distributed brand to transition to a 100% post-consumer recycled plastic bottle.

Naked Juice expects the eco-friendly evolution of its entire product line to be completed in 2010.

The transition will commence this month with all flavors found in 32-ounce bottles. The new bottles can be easily spotted with its fresh transparent look, showing off the vibrant juice inside.

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