BEAUTY CARE

Breakout star Elle Varner partners with Clear Scalp & Hair Beauty Therapy Ultra Shea

BY Antoinette Alexander

NEW YORK — Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show, and Unilever’s Clear Scalp & Hair Beauty Therapy Ultra Shea is inviting fans to join Varner on her journey via a series of videos on Facebook.

“I’m so excited for this milestone moment in my career and to be partnering with Clear Scalp & Hair Beauty Therapy Ultra Shea to look and feel my best on the red carpet,” Varner stated. “I’m really looking forward to sharing this experience with my fans and to flaunt the winning styles that they choose from the Clear Ultra Shea Facebook page.”

Starting Thursday, Clear Scalp & Hair Beauty Therapy Ultra Shea is launching a series of videos inviting fans to join Varner on her journey to music’s biggest night. Fans can go to the Clear Ultra Shea Facebook page to vote for Varner’s red carpet hair styles throughout the week and for a chance to win a Red Carpet essential from each look. Varner will be seen flaunting the winning styles at her pre-show events and on music’s biggest night.

The hair care range consists of shampoo, conditioner and nourishing treatments that are designed to go deeply to nourish the scalp, help quench dryness and lock-in moisture.


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Colgate announces Q4 results

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

Worldwide net sales totaled $4.29 billion during the fourth quarter, an increase of 2.5% compared with the year-ago period. Organic sales grew 4%.

Net income and diluted earnings per share were $598 million and $1.26, respectively. Net income included $73 million, or 15 cents per diluted share, of after-tax charges resulting from the implementation of the previously disclosed four-year restructuring program and costs associated with the sale of land in Mexico.

Net income and diluted earnings per share in the year-ago period were $590 million and $1.21, respectively. Net income in the fourth quarter 2011 included after-tax charges of $44 million, or 9 cents per diluted share.

In North America, net sales rose 4% and organic sales rose 3.5% during the quarter. Operating profit in North America rose 23% during the quarter to $236 million, or 30% of net sales.

In the United States, Colgate’s toothpaste market share reached 36.1% year to date, up 1 share point versus year ago, driven by strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes, the company stated. In manual toothbrushes, Colgate’s market share reached 35.7% year to date, up 2.1 share points versus year ago, driven by the success of its Colgate 360 Optic White, Colgate 360 Sensitive Pro-Relief and Colgate Extra Clean manual toothbrushes.

New products launching in the first quarter of 2013 include Colgate 360 Total Advanced Floss Tip bristles manual toothbrush, Colgate Optic White Dual Action toothpaste and Colgate Total Zx Pro-Shield Plus Sensitivity toothpaste.


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Head & Shoulders names Angels pitcher C.J. Wilson as newest MLB ‘Mane Man’

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels pitcher C.J. Wilson as new "Mane Man" during a media event at famed Pat O’Briens surrounding Super Bowl XLVII, on  Jan. 30 in New Orleans. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)

During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton — or shampoo bottle — to Wilson, marking the handoff from football season to baseball season.

Representing the brand throughout the 2013 MLB season, Wilson is declaring it’s the “Season of the Whiff” as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio: new Head & Shoulders with the scent of Old Spice.

“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” stated Michael Sabbia, brand manager for Head & Shoulders, North America for Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”

Wilson will be featured in an ntegrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March

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