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Bravado, The Bridge Direct to create Justin Bieber dolls

BY Allison Cerra

NEW YORK A world’s leading global music merchandising company and a global children’s consumer products sourcing and supply chain management company will team up to create an exclusive line of collectible dolls, singing dolls, toys and plush based on pop star Justin Bieber.

 

The Bridge Direct’s new Justin Bieber toy line will debut holiday 2010 with:

  • The JB Style collection figures for a suggested retail price of $17.99;
  • Justin Bieber music video collection singing figures for $27.99 that each "sing" a portion of one of Bieber’s most popular hit songs and come with fun accessories;
  • In-concert microphones ($14.99) that play two of Bieber’s hit songs with cool sound effects; and
  • The cuddly and collectible Signature Plush ($7.99).

 

 

"We’re thrilled to be working with Bravado to create authentic products that Justin’s millions of fans will surely love," said Jay Foreman, president and CEO of The Bridge. "My experience with celebrity-themed toys based on hugely popular musical artists like the Spice Girls, Britney Spears and Disney’s Hannah Montana has given me the ability to bring these must-have products to market for fans just in time for the holiday gift-giving season."

 

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NRF responds to Chinese currency legislation

BY Alaric DeArment

WASHINGTON Another group representing retailers has joined those opposed to legislation designed to pressure China to revalue its currency.

 

Following last week’s statement of opposition by the Retail Industry Leaders Association, the National Retail Federation is urging the House to reject H.R. 2378, the Currency Reform for Fair Trade Act, a bill that would require the Department of Commerce to determine whether a country’s currency is undervalued and constitutes an illegal export subsidy when considering cases of countervailing duties. The organization said the bill may violate certain World Trade Organization policies that determine what kinds of government financial contributions can be considered prohibited export subsidies and that it could set off retaliatory measures against U.S. exports by the Chinese.

 

 

Many members of Congress lately have stepped up criticism of China’s policy of pegging its currency, the renminbi yuan, to the U.S. dollar, saying that it constitutes currency manipulation that undercuts U.S. manufacturers.

 

 

“While we agree that the Chinese currency needs to move toward a market-determined exchange rate, H.R. 2378 would be ineffective in addressing the currency issue and would create significant costs for U.S. companies and workers in retail and other industries,” NRF SVP government relations Steve Pfister said. “This bill cannot provide effective leverage over China to resolve the currency issue or have any positive impact on either the trade deficit or U.S. jobs.”

 

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Clorox gets new look

BY Allison Cerra

OAKLAND, Calif. Clorox unveiled its new corporate logo this week, marking the company’s most dramatic logo overhaul since 1957.

The nearly 100-year-old company said that the new logo reflects its focus on eco-friendly products and the strengthening of its brand portfolio.

"Our new logo better communicates what The Clorox Co. stands for today," said Clorox chairman and CEO Don Knauss. "We’ve kept visual elements that reflect our heritage, but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability."

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