Braun officially unveils CoolTec electric shaver
CINCINNATI — Braun, a member of the Procter & Gamble Beauty and Grooming family of brands, has introduced its latest shaving innovation, the CoolTec electric shaver.
While most electric shavers allow heat to build up uncomfortably in the shaver head, CoolTec was engineered with an aluminium cooling bar that continuously removes heat from the shaver head. The shaver’s design elements ensure a noticeable reduction in the signs of dry shaving irritation, including burning, itching, redness, skin tension and warmth, the company stated.
“CoolTec is arguably the most technologically advanced dry shaver in the world,” stated Michael Kewley, marketing manager of Braun male dry shaving. “CoolTec’s innovation is matched by its elegance. From the meticulous craftsmanship of the dual-zoned, rubberized grip to the enduring strength of its ergonomic handle, the product’s dynamic design is the perfect balance of quality, functionality and aesthetics that will change the way men dry shave.”
According to the company, the secret behind CoolTec’s innovation is Braun’s thermo-electric-cooling (TEC) technology, which was originally developed for use in spacecrafts and satellites. With this technology, Braun CoolTec is the first dry shaver specially engineered to take the heat out of shaving. The shaver is also accredited by the Skin Health Alliance, an independent, not-for-profit organization working with international dermatologists, researchers and skin scientists.
Features of Braun CoolTec’s include:
- Three-stage cutting system that adapts automatically to facial contours, simultaneously shaving short and long hairs with every stroke;
- SensoBlade technology designed to capture and cut hairs growing in different directions for the ultimate smooth shave;
- Long-hair trimmer for easy and precise beard and sideburn styling;
- Full battery charge in only an hour, and up to 45 minutes of cordless shaving;
- Available with the automatic clean and charge station, a cleaning process unique to Braun. At the touch of a button the shaver is hygienically cleaned, charged and lubricated for maximum convenience, keeping the key precision cutting parts in top condition; and
- Cools your face to 44 degree.
Designed by engineers, Braun CoolTec shaver is endorsed by Dr. Marcus Maurer, professor of dermatology and allergy and director of research at Allergie-Centrum-Charité, Charité-Universitätsmedizin in Berlin, Germany, the company noted.
This summer, Braun asked men to try the CoolTec shaver for the first time at “Power of Cool” events in Hermosa Beach, Calif. and Miami. To hear their testimonials about the CoolTec shaving experience, visit http://goo.gl/gnBY30.
Braun °CoolTec has a recommended price of $199.99 and is currently available in U.S. stores.
Hamacher Resource Group to offer workshop on best ways to approach independent channel
WAUKESHA, Wis. — On Jan. 23, 2014 Hamacher Resource Group will offer its most popular workshop, "How to Grow Sales Within Independent Pharmacy," at its headquarters in Waukesha, Wis., the company announced Wednesday.
The one-day session will cover the best practices for suppliers who want to expand distribution and sales in the independent pharmacy channel. HRG chose to offer this topic based on strong response to a survey they conducted that asked HBW suppliers for feedback on potential education topics for 2014. The survey was administered in September this year, and growing sales in the independent pharmacy channel was a favored workshop topic of 48% of the respondents.
"The How to Grow Sales Within Independent Pharmacy" workshop has been conducted by HRG four times over the last two years. Attendees have ranged from representatives of companies new to the U.S. market to existing brands looking for ways to expand distribution in the independent pharmacy channel. Dave Wendland, HRG VP and member of the owners group, said, “There are a range of companies that can benefit from this workshop, whether they are an established brand that is seeking innovative ways to better navigate the independent channel or a new product that needs to establish itself. Our 30-plus years of relationships with all members of the supply chain in this segment allows us to offer unique recommendations and insights into how to succeed with independents.”
New Japonesque color collection launches at Ulta Beauty
NEW YORK — Japonesque, a maker of makeup brushes and accessories, has announced its foray into the world of color. The new Japonesque color collection debuted in 220 Ulta Beauty stores on Oct. 27.
An additional 150 Ulta Beauty stores are expected to carry the collection throughout 2013 and 2014 as the retailer continues to expand and open new stores.
"The Ulta Beauty consumer has been a loyal fan of the Japonesque line of makeup tools, and we’re thrilled to be the exclusive destination offering a full range of cosmetics to accompany them," stated Janet Taake, Ulta SVP merchandising. "The unique look and feel of each product from the Japonesque cosmetics line will meet the needs of our consumers in search of bold, multidimensional color."
The inspiration for the Japonesque color collection began in 2009 during the midst of the U.S. recession. In a time of worry, the brand strived to bring color back into the world. The result: a full range of cosmetics featuring foundations, concealers, powder, blush, lipsticks, lip lacquers, eye shadows, mascara and eyeliner totaling 72 new SKUs.